Virat Kohli’s brand value only behind Shah Rukh Khan

As per a 2016 report on celebrity brands, Kohli’s brand value stands at $92 million. While, Shah Rukh Khan’s worth is a whopping $131 million. However, if Kohli’s trend continues then it might not be long before King Kohli overtakes the King of Bollywood.

It may be recalled her that in 2014 when MS Dhoni relinquished his Test captaincy reigns, soft drinks company PepsiCo discontinued its 11 years of association with Dhoni and chose Kohli as its brand ambassador.

In the same year Kohli set the endorsements world abuzz with a Rs 10 crore per annum deal with Adidas, a brand that Sachin Tendulkar used to endorse. Later on in 2016 Virat Kohli joined the Rs 100 crore with 13 brands under his belt.

At present Kohli endorses major brands like Pepsi, Audi, Vicks, Boost, Tissot, Herbalife, Colgate, USL, TVS, Smaash, Nitesh Estates.

For now, Kohli will be focused on the upcoming Test series against Australia. If he can replicate his sterling form against his favourite opponents then records will tumble for sure but brand Kohli will go up one notch higher.