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PAWTUCKET, RI – Hasbro is tapping in to a slightly older demographic. The company recently launched its Joy for All Companion Pet collection for seniors. The animatronic “pet” has soft fur and makes soothing purrs and meows.
The Joy For All brand is Hasbro’s first foray into products designed specifically for seniors. The brand was inspired by consumer feedback highlighting the appeal of certain Hasbro toys and games for seniors, and the development of Companion Pets was informed by extensive consumer research with older adults and their caregivers nationwide.
The animatronic technology incorporates new innovations, including exclusive technology that enables a purring experience the user can actually feel. Companion Pets respond to petting, hugging and motion through built-in sensors, authentic cat sound effects, and soft fur inspired by real felines.
“We heard from seniors across the country that companionship was important to their happiness. Many live alone, miss having a pet, or are no longer able to care for a pet,” said Ted Fischer, vice president of business development, Hasbro. “While it’s not a replacement for a pet, the Joy for All Companion Pet Cat is a life-like alternative that can provide the joy and companionship of owning a real pet, without the often cumbersome responsibilities.”
