Is Nike Losing Ground?

When it comes to footwear companies, it's no secret that Nike leads the pack… by a long shot.  In fact, the company made our list of the top performing stocks for sports fans.

But there are some signs that Nike Inc NKE dominance might be fading a bit.

Note from the LikeFolio app how Nike's social sentiment is very high (people love their products)… but social volume is trailing off…

What's That Mean?

Unfortunately for Nike, less people are talking about their brands and products…which generally translates to lower than expected sales figures in the next 3-6 months.

It's too early to call this a meaningful trend, but we'll keep a close eye on Nike's social volume during this critical back to school period.  Another thing we'll be watching for are upticks in other companies like Crocs or Under Armor, which are doing quite well in social data and could be signaling a shift in consumer preferences.

–  LikeFolio searches all of Twitter for important shifts in consumer behavior around the brands owned by publicly-traded companies.