General Mills Inc. is scheduled to report earnings before Tuesday's open. The stock hit a record high of $72.95 a share in 2016 and is currently trading near $60/share. The stock is prone to big moves after reporting earnings and can easily gap up if the numbers are strong. Conversely, if the numbers disappoint, the stock can easily gap down. To help you prepare, here is what the Street is expecting:
Earnings Preview:
General Mills is expected to earn $0.71/share on $3.82 billion in revenue. Meanwhile, the so-called Whisper number is $0.71. The Whisper number is the Street's unofficial view on earnings.
Company Profile & Various Businesses:
Here is a brief company profile courtesy of Thomson Reuters Eikon:
General Mills, Inc., incorporated on June 20, 1928, is a manufacturer and marketer of branded consumer foods sold through retail stores. The Company is a supplier of branded and unbranded food products to the North American foodservice and commercial baking industries. The Company has three segments: U.S. Retail, International, and Convenience Stores and Foodservice. The Company offers a range of food products with a focus on categories, including ready-to-eat cereal; convenient meals, including meal kits, ethnic meals, pizza, soup, side dish mixes, frozen breakfast and frozen entrees; snacks, including grain, fruit and savory snacks, nutrition bars and frozen hot snacks; yogurt, and super-premium ice cream. The Company's other product categories include baking mixes and ingredients, and refrigerated and frozen dough. The Company's products are marketed under various brands, which include Annie's, Betty Crocker, Bisquick, Bugles, Cascadian Farm, Cheerios, Chex, Cinnamon Toast Crunch, Cocoa Puffs, Cookie Crisp, Fiber One, Food Should Taste Good, Fruit by the Foot, Fruit Gushers, Fruit Roll-Ups, Gardetto's, Go-Gurt, Gold Medal, Golden Grahams, Haagen-Dazs, Helpers, Jeno's, Jus-Rol, Kitano, Kix, La Saltena, Larabar, Latina, Liberte, Lucky Charms, Muir Glen, Nature Valley, Oatmeal Crisp, Old El Paso, Pillsbury, Progresso, Raisin Nut Bran, Total, Totino's, Trix, Wanchai Ferry, Wheaties, Yoki and Yoplait.
Competition:
The Company competes with other processed and packaged goods companies such as: Mondelez International Inc, Danone SA, Kellogg Company, Campbell Soup Company, and RiceBran Technologies just to name a few.
Pay Attention To How The Stock Reacts To The News:
From where I sit, the most important trait I look for during earnings season is how the market and a specific company reacts to the news. Remember, always keep your losses small and never argue with the tape.
