GoPro presents golf like you're never seen it

SCOTTSDALE, Ariz. — Golf viewers can now go to places they’ve never gone before with GoPro.

Starting with this week’s pro-am at the Waste Management Phoenix Open, viewers will see footage from various angles never before seen in live golf coverage. That could mean footage from a GoPro camera mounted on the bill of a player's cap – or even a shoe or a belt. How about a ground-level shot from right behind the player as he hits from a bunker.

“The Waste Management Phoenix Open will serve as a starting point to collect content for our upcoming, season-long initiatives, and it will be a great opportunity to showcase our integrated broadcast technology,” Todd Ballard, vice president of global sports entertainment marketing for GoPro, said in a release.

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One of those season-long initiatives will star young gun Justin Thomas, who won his first PGA Tour title late last year. Thomas will be filmed on and off the golf course throughout the year.

GoPro is teaming with the PGA Tour and SkratchTV to deliver the footage. The three teed things off Wednesday with coverage of the stadium-like 16th hole at TPC Scottsdale. GoPro’s HEROCast technology was used for the pro-am, which featured live on-course interviews with GoPros worn by talent, player-worn perspectives and in-stadium fan-cams.

Coverage will stream live at www.pgatourlive.com, www.skratchtv.com, or via PGA TOUR LIVE apps on iPhone, iPad, Apple TV and Android.

Future GoPro coverage has not been announced yet outside of the year-long series featuring Thomas.

"GoPro's award-winning content production will serve as an excellent platform to create compelling narratives about the PGA Tour and its players," said Rick Anderson, executive vice president of Global Media at the PGA Tour. "We're intrigued to GoPro the game of golf, opening up our sport to new audiences and giving fans some new ways to enjoy the game.”