Medifast Inc., the country's leading manufacturer and provider of clinically proven, weight-loss programs and products, introduces the launch of a new Healthy Living program.
The company's new products include Salted Caramel Nut Bar, Dark Chocolate Dream Bar, Chocolate Peanut Butter Shake, Strawberry Yogurt Bar, Cookies and Cream Shake, Pina Colada Smoothie and Strawberrry Banana Smoothie.
All products are part of Medifast's new sub-brands: Optimal Health by Take Shape for Life, the company's direct selling division and Thrive by Medifast, and are nutritionally adequate for weight maintenance as it contains no artificial colors, sweeteners, or flavors.
Medifast's The Healthy Living Program, which will be appropriately catered to each Medifast sales channel consists of the new easy-to-follow 3-2-1 PlanTM and a robust transition program to bridge the gap between weight-loss and weight maintenance.
"Medifast has always been a healthy choice for customers who want to lose weight. Now, we can offer even more products and programs to a broader audience to help with long-term wellness. These new offerings have been a core strategic focus for Medifast this year and we are very excited about the value this new offering provides to both our current and future customers," said Michael MacDonald, Chairman and Chief Executive Officer, Medifast, Inc.
"The Thrive by MedifastTM product range in conjunction with the 3-2-1 PlanTM and our exclusive Optimal Health by Take Shape For LifeTM product packaging execution brings unique solutions across our key channels," MacDonald added.
Medifast inc.'s products is available through the web and national call centers, Take Shape for Life personal coaching division and Medifast Weight Control Centers as well as a several doctors in the country.
Take Shape for Life is the direct selling division of Medifast where clients can avail the services of a health coach and a mentor to guide them throughout the process of weight management, be it weight gain or weight loss.
