Dr Pepper just bought a big stake in a drink rival to Gatorade called BodyArmor that's backed by NBA star Kobe Bryant.
The drink, launched by the cofounder of Vitaminwater, also counts NFL quarterback Andrew Luck and MLB outfielder Mike Trout as investors.
Dr Pepper Snapple Group said it paid $20 million for an 11.7% stake in BA Sports Nutrition, the maker of BodyArmor.
BodyArmor is made with "potassium-packed electrolytes," coconut water, and vitamins, according to the company. It's sweetened with cane sugar and contains no artificial colors or flavors.
The drink comes in seven flavors, including strawberry banana, orange mango, fruit punch, tropical punch, lemon lime, grape, and mixed berry. The beverage has about 150 calories per bottle.
"We are very excited about the investment by Dr Pepper Snapple Group," Mike Repole, the cofounder and chairman of BodyArmour, said in a statement. "Through our partnership with [Dr Pepper Snapple Group], we are continuing to gain distribution throughout the United States, and we are on our way to becoming a national brand."
BodyArmor is the biggest newcomer in a sports-drink market dominated by Pepsico's Gatorade and Coca-Cola's Powerade.
Gatorade had a 77% share of the $6.81 billion sports-drink market last year, while Powerade had a 20% share, according to data from Euromonitor International cited by The Wall Street Journal.
BodyArmor's sales were $30 million last year, and revenue has increased 180% through the first nine months of this year, according to The Journal.
