Healthy Directions, a direct-to-consumer nutritional supplement and personal care company and wholly-owned subsidiary of Helen of Troy Limited (NASDAQ: HELE), today announced that eight of its nutritional supplement products have earned certification from NSF International, one of the most respected independent product testing and certification organizations in the world.

NSF International product certification helps consumers identify reliable high-quality dietary supplements. It is a comprehensive process that includes a review of the formula and label, testing to ensure label claims are met and there is an absence of contaminants, and verification that the product is manufactured in an NSF GMP (good manufacturing practice) registered facility.

The eight products that received NSF International product certification are part of two of Healthy Directions’ flagship product lines: Dr. Stephen Sinatra’s Omega Q Plus® heart health supplements and Dr. Julian Whitaker’s Vision Essentials® eye health supplements. The specific products certified include Omega Q Plus, Omega Q Plus Lutein, Omega Q Plus Resveratrol, Omega Q Plus Vitamin D, Omega Q Plus 100, Omega Q Plus 100 Resveratrol, Vision Essentials and Vision Essentials Gold.

“Earning NSF International certification for these products demonstrates Healthy Directions’ commitment to providing consumers with safe, superior-quality nutritional supplements,” said Connie Hallquist, president of Healthy Directions. “This esteemed recognition exemplifies our decades-long track record, which is also backed by a unique Triple Testing Philosophy™ that exceeds industry practices and entails rigorous screening of raw materials, 100 percent finished goods batch testing and independent laboratory testing for every product we sell.”

“The NSF International mark on Healthy Directions dietary supplements provides assurance to consumers that the product has been tested and certified by an independent public health organization to verify label contents and ensure there are no harmful levels of contaminants,” said Lisa Thomas, general manager of dietary supplement programs at global public health organization NSF International.

Healthy Directions’ products, including the Omega Q Plus heart health supplements and Vision Essentials eye health supplements, are not sold in stores and are available exclusively at HealthyDirections.com, DrSinatra.com, DrWhitaker.com, or by calling toll free 1-866-599-9491.

About Healthy Directions

Healthy Directions is dedicated to helping people lead healthier, happier lives by providing expert guidance and superior-quality nutritional supplements and other products from America’s most knowledgeable and highly respected integrative and alternative health doctors.

About Helen of Troy Limited

Helen of Troy Limited is a leading global consumer products company offering creative solutions for its customers through a strong portfolio of well-recognized and widely-trusted brands, including: Housewares: OXO®, Good Grips®, Soft Works®, OXO tot® and OXO Steel®; Healthcare/Home Environment: Vicks®, Braun®, Honeywell®, PUR®, Febreze®, Stinger®, Duracraft® and SoftHeat®; and Beauty: Revlon®, Vidal Sassoon®, Dr. Scholl's®, Pro Beauty Tools®, Sure®, Pert®, Infusium23®, Brut®, Ammens®, Hot Tools®, Bed Head®, Karina®, Ogilvie® and Gold 'N Hot®. The Nutritional Supplements segment was formed with the acquisition of Healthy Directions, a U.S. market leader in premium doctor-branded vitamins, minerals and supplements, as well as other health products sold directly to consumers. The Honeywell® trademark is used under license from Honeywell International Inc. The Vicks®, Braun®, Febreze® and Vidal Sassoon® trademarks are used under license from The Procter & Gamble Company. The Revlon® trademark is used under license from Revlon Consumer Products Corporation. The Bed Head® trademark is used under license from Unilever PLC. The Dr. Scholl's® trademark is used under license from MSD Consumer Care, Inc.

For in-depth information about Helen of Troy, please visit www.hotus.com.

About NSF International

NSF International is an independent global organization that writes standards and tests and certifies products for the food, water, consumer goods and health sciences industries to minimize adverse health effects and protect the environment.