BMW Deploys Self-Driving Technology for Olympic Swimmers
- Olympic technology initiatives cost as much as a few TV ads
- But the projects provide BMW ‘great storytelling’: Hardy
BMW's LED-based tracking system on a swimmer.
Source: BMWThis article is for subscribers only.
In the every-millisecond-counts world of Olympic swimming, Team USA has an unlikely partner in its quest for gold: A German car company.
Bayerische Motoren Werke AG, or BMW, is using technology originally developed for its autonomous driving systems to help Olympic swimmers scrutinize the minutiae of their form and technique to improve performance. The same LED lights BMW uses in its cars to identify pedestrians and other vehicles are put on swimmers’ limbs to analyze different elements of kick and pull.