Commentary
Tru Optik, TiVo Sign Data Deal
- by Alex Weprin , Staff Writer, March 27, 2018
TiVo, the technology company behind the DVR and home entertainment system, and Tru Optik, the OTT-focused data management and audience intelligence platform, have inked a deal making TiVo’s linear TV viewership data -- which includes more than two million households -- available on Tru Optik’s OTT Marketing Cloud platform.
Leveraging …
