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British campaigner to sue Facebook over fake ads
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IANS | 23 Apr, 2018
British consumer campaigner
Martin Lewis is suing Facebook for defamation after dozens of fake
advertisements bearing his name were published on the social media
platform.
The founder of MoneySavingExpert.com -- a British
consumer finance information website -- said that at least 50 fake ads
bearing his name appeared on the social media platform, causing
reputational damage to him, BBC reported late on Sunday.
Lewis is
due to lodge court papers at the High Court for a defamation case
against Facebook on Monday. He is seeking damages but pledged that the
money would go to anti-scam charities, the report noted.
Several advertisements allegedly show his face alongside endorsements that he has not made.
"These
adverts tout schemes with titles such as Bitcoin code and Cloud Trader
which, according to Lewis, are fronts for binary trading firms outside
the European Union (EU)," BBC said.
Binary trading is a form of
financial transaction which British financial regulatory body Financial
Conduct Authority (FCA) has warned consumers against.
According
to Lewis, a woman had spent 100,000 pounds ($140,000) in "a binary
trading nightmare" that had attached his name to its advertising.
"I
get about five messages a day from people saying, 'I've just seen your
Bitcoin ad and wanted to check it.' If that is the number who get
through to me, how many more must be just taken in?" Lewis was quoted as
saying.
He said Facebook had failed to stop the adverts despite his complaints and action.
"It
is consistent, it is repeated. Other companies who have run these
adverts have taken them down. What is particularly pernicious about
Facebook is that it says the onus is on me, so I have spent time and
effort and stress repeatedly to have them taken down," he said.
Meanwhile, Facebook said the misleading ads are not allowed and any reported are removed.
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