FAIRFIELD, NJ--(Marketwired - Mar 17, 2015) - StayinFront has been selected by MasterBrand Cabinets, one of the largest cabinet manufacturers in North America, with brands such as Kitchen Craft, Diamond and Martha Stewart Living, to provide an integrated field force automation and analytics platform.

MasterBrand will adopt and transition its field operations to the fully-featured, mobile SaaS solution, StayinFront TouchCG®. The company will initially deploy TouchCG to its North American Home Depot sales team on Android and iOS mobile devices. 

StayinFront's out-of-the-box asset management functionality proved to be a critical factor in the evaluation and selection process. Using StayinFront, MasterBrand will be able to manage all of its assets and displays at U.S. based Home Depot stores, track the status of installs and send out requests for repair and removal of assets. In addition, StayinFront's streamlined, easy-to-use communication and account management tools provide field reps with a single source for capturing, accessing and sharing store data, contact information and field intelligence.

"StayinFront TouchCG® provides us with greater visibility into what's happening in the stores so we can track and manage our considerable in-field assets more effectively," said Greg Costello, VP of Field Sales-Home Depot at MasterBrand. "We'll be able to validate that the right displays are installed, sufficient stock is available to meet customer demand and that our field reps are providing store consultants with the most current promotion and product information."

"StayinFront is pleased to be working with MasterBrand and helping them maximize the return on their promotional investment by increasing in store efficiency and accountability," said Ken Arbadji, Vice President of Sales, North America at StayinFront. "We're committed to providing innovative tools and technology that provide our customers with a competitive edge by allowing their field representatives to do more, know more and sell more."

About MasterBrand Cabinets, Inc.
 Headquartered in Jasper, Ind., MasterBrand Cabinets, Inc. is the largest cabinet manufacturer in North America. Its powerful portfolio of brands -- ranging from standard to custom -- offers quality cabinetry solutions for kitchen, bath and other areas of the home. MBCI is an operating company of the consumer product company, Fortune Brands Home & Security, Inc. (NYSE: FBHS). For more information, visit www.masterbrand.com.

About StayinFront
 StayinFront provides a full suite of mobile, cloud-based field force effectiveness and customer relationship management solutions for consumer goods and life sciences organizations. Companies of all sizes in over 50 countries use StayinFront software to streamline operations and reduce the complexity, time and expense associated with their field efforts. Our products provide companies with timely, accurate field data and insight, enabling management to make immediate changes and take steps to improve business and sell more. Headquartered in Fairfield, NJ, USA, StayinFront has offices in the United Kingdom, Ireland, India, Australia, Singapore and New Zealand. For more details, visit www.stayinfront.com.