R.R. Donnelley Unveils Tool For Integrating Digital Channels And Direct Mail

R.R. Donnelley & Sons Co. has introduced a service for integrating email and other digital channels with direct mail, using Salesforce Marketing Cloud, the company announced on Friday.

Cloud Direct by RRD is a trigger-based service that helps brands connect with customers by email, mobile, advertising and the web, along …

2 comments about "R.R. Donnelley Unveils Tool For Integrating Digital Channels And Direct Mail".
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  1. Robin Caller from LOLA GROVE, January 18, 2019 at 5:12 p.m.

    Founded in 2001, LolaGrove has been enabling that since 2017. Is omni-channel event-based marketing newsworthy just because it is being offered by a dinosaur? 

  2. Paula Lynn from Who Else Unlimited, January 18, 2019 at 7:04 p.m.

    GDPR is coming. A lot of money here will be wasted.

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