Reliance Entertainment’s OTT platform partners with Atrium TV for original programming

Anil Ambani-led Reliance Entertainment's video-on-demand platform BIGFLIX has entered into a content partnership agreement with Atrium TV.

With the deal in place, BIGFLIX will exclusively stream Atrium’s drama series in future.

Founded by former Sony chairman Sir Howard Stringer and DRG chairman Jeremy Fox, Atrium TV is a new content commissioning club. It sources and develops high-end drama series and shares them with club members, who then decide if they wish to acquire and invest.

Jeremy Fox, CEO, Atrium TV, said, “Asia is an exciting growth region and within it, India is a dynamic and fast-growing market with a healthy appetite for excellent content. We have known the team at Reliance for some time now and look forward to working together for mutual benefit.”

Amit Khanduja, CEO, Reliance Entertainment-Digital, added, “Normally a jury of eminent persons is put together to select the movies to be celebrated as the best works during that year, now imagine if something like this is done at an ideation stage. The Atrium collective represents some of the best media minds in OTT space and projects green lit and commissioned by such a team would hit all the right buttons when it comes to consumer engagement.”

BIGFLIX claims 3.9 million user registrations and offers over 2000 movies in nine Indian languages.

Besides BIGFLIX, Atrium TV’s members include Viaplay (Nordics), Orange (France), Movistar+ (Spain), Deutsche Telekom (Germany), Iflix (Asia/MENA), Sky (New Zealand), Antenna (Greece), NewFilm (Russia) and Yes TV (Israel).

Atrium TV has set up a slate of new projects including ‘Quasimodo’ from ‘Game of Thrones’ producer Frank Doelger.