Musk’s Master Plan Met With Indifference From Tesla Investors

  • CEO plans business expansion to include ride-sharing, buses
  • Musk defends maligned SolarCity acquisition proposal

Elon Musk Unveils His 'Master Plan' for Tesla

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Elon Musk failed to capture investors’ imaginations with his latest “master plan” for Tesla Motors Inc., a 1,500-word manifesto laying out lofty ambitions for an integrated solar and battery product and, someday, electric trucks and buses.

Tesla shares slid 1 percent to $226.22 at 9:30 a.m. in New York, a collective shrug from shareholders to a plan Musk had been hyping for more than a week. Though Musk’s plan envisions all-new vehicles and an autonomous ride-sharing fleet, the ever-expanding Tesla mission is woefully short on details -- particularly how much cash is needed.