FLORENCE COUNTY, S.C. (WPDE) — Organizers of Florence’s longest-running event downtown announced the festival’s new name and look for 2021 on Tuesday.
The 17-year-old SC Pecan Festival is now the SC Pecan Music and Food Festival. Officials said the change comes after the event was canceled in 2020 due to the COVID-19 pandemic.
“The SC Pecan Festival is a Florence mainstay, and over the past few years, the festival has started making moves to evolve and change with the community that has long supported it. In that spirit, we are thrilled to debut the brand-new look and name for Downtown Florence’s longest-running event, the ‘SC Pecan Music & Food Festival,’” says George Jebaily, Festival Chairman.
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Organizers took the opportunity after the cancelation to examine what it was able to promise attendees and made great strides to improve the visitor experience.
The annual festival promises that attendees will find three things when they attend: great music, great food, and of course, the South’s favorite nut: the pecan.
The festival will return in 2021 on the first Saturday in November with COVID-19 safety measures in place. All the festival favorites will be returning including the popular Kids Fun Zone, eight stages of live entertainment, art and culinary competitions, plenty of vendors, amusement rides, Run and Bike Like a Nut, and more.
Information on the musical line-up and more can be found here.