Not Amore! Aldi launches Italian gourmet food range with copycat San Pellegrino and Buffalo Mozzarella that’s half the price of Waitrose
- Aldi launching copycat range of Italian goods in bid to woo Waitrose customers
- Goods include knock off version of San Pellegrino water and Buffalo Mozzarella
- This comes as supermarkets compete for middle-class shoppers after Lidl's Prosecco announcement
Aldi is launching a gourmet food range with copycat versions of San Pellegrino and Buffalo Mozzarella in a bid to woo customers from Waitrose.
The German retailer hopes their collection of Italian goods will compete with Waitrose's similar items.
Aldi's new products include a knock-off version of sparkling water favourite San Pellegrino which will retail at 79p and aged balsamic vinegar for £4.99 a bottle.
Aldi is launching a gourmet food range with copycat versions of San Pellegrino and Buffalo Mozzarella in a bid to woo customers from Waitrose
Their range of Mediterranean goods will be half the price of similar items stocked in competitors' stores including an aged balsamic vingear (left) and sparkling orange juice (right)
Part Bake Stone Oven Bread Sticks are marked up at 99p with Specially Selected Bronze Die Tagliatelle, for 85p, both of which are cheaper than alternatives to Waitrose
But as eagle-eyed consumers have pointed out - Aldi's own brand of balsamic vinegar is the same price as Waitrose's, but half the size.
The retailer still comes up trumps with their bargain buffalo mozzarella, however, which will be priced at 99p compared to Tesco's version at £2.20 a packet.
Part Bake Stone Oven Bread Sticks are marked up at 99p with Specially Selected Bronze Die Tagliatelle for 85p.
Waitrose does have the edge over its German competitors with one vital dish.
The upmarket British chain's own-branded dessert of Tiramisu is £1.50, marginally more expensive than Aldi's £1.29 version but 100g bigger.
Supermarkets have been locked in a war this summer in a bid to pinch the middle class market with eye-catching deals.
Lidl caused a furore on social media when it announced it would be selling six bottle cases of their Allini Prosecco for £20, at £3.33 per bottle.
The deal will run for August Bank Holiday weekend.
Waitrose's own-brand dessert of Tiramisu is £1.50, marginally more expensive than Aldi's £1.29 version (above) but 100g bigger
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