Urban, daring, modern. That’s what Forever 21 is all about.

And the fast fashion retailer has now launched a pre-fall collection aptly titled #WeAreForever, accompanied by a campaign which includes plus size model Naomi Shimada.

The collection is a reflection of an individual’s style and how we all express ourselves through our style. Whether your style is street, rocker, or romantic, Forever 21 wants you to know that they see you and have you covered for fall, if you’re seeking new styles for the new season. And they’re using young influencers that they feel are creative and inspiring to front the campaign.

It’s a genius move for the retailer since fashion and style are very personal so by showing a diverse set of people wearing one brand, it really enforces the idea that Forever 21 offers styles for a broad demographic.

Being in this business for eight years, Shimada is not just a model; she has become an activist and spokesperson in her own right who has never shied away from speaking candidly of her experiences working as a plus size model in the fashion industry.

She has also been vocal on the industry needing more diversity, including more brands offering plus sizes and visibly models to showcase those sizes.

It’s refreshing to hear a model who is a US size 12 not speak against the term “plus” and actually encourage more diversity in the modeling industry.

She told The Guardian back in 2015:

“In the United States alone, plus-size clothing is now a $17.5 billion market [£707m in the UK], but nobody in fashion really wants to be seen actually being involved in it. In fashion it’s usually money that talks, but when it comes to bigger bodies it doesn’t.

There’s no lack of interesting role models in fashion, but the industry isn’t giving them the platforms they deserve. There just needs to be more of everything and more of everyone.”

Refinery29 once said Shimada “epitomises style for us; her positivity is absolutely infectious, she’s opinionated, passionate and, not to mention, beautiful.”

So we can see why Forever 21 snatched her up and used her for this campaign. As Shimada once told Refinery29 when asked what quality she admires most in other people, “Honesty and truth of character. BE ABOUT SOMETHING – have an opinion and own who you are. Be free!”

Yes! We couldn’t agree more.

Click here to see more of the #WeAreForever campaign and accompanying collection.

Click here to check out Naomi Shimada’s official website and here to follow her on Instagram.