HO CHI MINH CITY -- Vietnam's leading entertainment network Yeah1 Group signed a joint venture agreement with two Japanese companies on Thursday, in a quest to replicate the business model behind Japan's mega popular AKB48 girls group.
In partnership with AKS Co. and Geo Brain, Yeah1 will develop groups as well as businesses to hype sales of albums, tickets, images and novelties. "This is a new model for Vietnam's entertainment industry," said Yeah1 Group Chairman Nguyen Anh Nhuong Tong. "However, with the support and experience of [our] Japanese partners, we will bring more Vietnamese entertainers onto the international stage."