Chipotle unveiling new summer rewards program

Published: Jun. 28, 2016 at 12:15 AM EDT|Updated: Jun. 28, 2016 at 12:26 AM EDT
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FOX19 - Do you love Chipotle? If so, get ready to be rewarded for eating at the popular restaurant.

Starting July 1 through September 30, burrito lovers can join Chipotle Mexican Grill's new Chiptopia Loyalty Program. Becoming a member can earn customers free food and bonus rewards for eating at the restaurant.

In a press release about the new program, Chief creative and development officer at Chipotle, Mark Crumpacker, said, "We created Chiptopia to reward our most loyal customers who continue to support our efforts to cultivate a better world."

The three-month program focuses on how often customers eat at Chipotle, rewarding them the more they eat at the restaurant. There are three different levels that diners can strive for: Mild, Medium and Hot.

Four credits within a given month will earn diners "mild" status, eight times bumps them up to "medium," and eleven times bumps them up to the final level, "hot." Each level comes with its own set of rewards.

In order to earn credit for a visit, customers have to spend at least $6 before tax, and credits reset at the beginning of each month.

Customers who register for the program starting in July get a special treat; free chips and guacamole with their first purchase and they become eligible for special Bonus Rewards!

If you want to know more about the Chiptopia loyalty program, you can go to Chipotle.com/chiptopia.

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