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THIS Morning host Holly Willoughby screamed in horror as a rotten bin bag was dumped on her face in the latest Celebrity Juice game.

The 38-year-old star was challenged to name the number of Top 10 singles guest Will Mellor had scored - and was savagely punished when she got the answer wrong.

 Holly Willoughby got a stinking bin bag in the face
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Holly Willoughby got a stinking bin bag in the face

Host Keith Lemon told her: "All you have to do is answer A or B. The question is, how many UK top 10 singles has Will Mellor had? Is it A: none, or B: one."

Holly replied: "Oh god. I don't think any of them... Will, I'm really sorry, I think it's A."

Wielding a large pair of garden shears, 46-year-old Keith then snipped the piece of string corresponding to her answer.

And, unluckily for Holly, it sent the bag of rubbish tumbling onto her face as she screamed in terror.

 Holly struggled to cope with the tension before the bag hit her
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Holly struggled to cope with the tension before the bag hit her
 She screamed as she lay on the floor in a pair of safety goggles
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She screamed as she lay on the floor in a pair of safety goggles
 Keith Lemon cut a string to release the fetid sack of trash
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Keith Lemon cut a string to release the fetid sack of trash
 Singer Will Mellor has actually had one Top 10 single
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Singer Will Mellor has actually had one Top 10 single

However, the bag, which landed on her head with a thud, didn't seem to cause her any damage, with the star soon back on her feet.

Hollyoaks and Broadchurch actor Will, 43, released a cover of Leo Sayer's When I Need You that reached No5 in the UK singles chart.

The follow-up single, called No Matter What I Do, was less successful, peaking at No23.

Celebrity Juice is on Thursday at 10pm on ITV2

Holly Willoughby impersonates Mel B on Celebrity Juice
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