SugarCRM Acquires B2B Automation Firm Salesfusion
- by Ray Schultz , May 16, 2019
SugarCRM Inc. has acquired Salesfusion, a marketing automation provider serving B2B brands, the firm announced on Thursday. Terms were not disclosed.
The purchase combines Salesfusion’s automation tool with SugarCRM’s CRM platform, the company says.
SugarCRM hopes to “streamline campaign management, drive personalized engagement, improve conversion and transform customer experience throughout …
