'He should have been punched': Donald Trump says Sacha Baron Cohen is a 'moron' for throwing ashes over Ryan Seacrest

By Amelia Proud and Jade Watkins
Updated: 04:31 EDT, 29 February 2012

Donald Trump once fell victim to Sacha Baron Cohen antics in 2003, whilst in the character of Ali G the British comedian attempted to pitch him the idea of an ice-cream glove.

And the business mogul didn't kindly take to his humour then and it seems that he doesn't quite take to it now.

The 65-year-old has hit out at Cohen, who dressed as General Aladeen from his new film The Dictator, tipped an urn containing 'the ashes of Kim Jong II' over Ryan Seacrest at the Oscars on Sunday night.

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Angry: Donald Trump has hit out at Sacha Baron Cohen for tipping an urn containing 'the ashes of Kim Jong II' over Ryan Seacrest at the Oscars on Sunday night

Talking point of the night: Cohen made sure he was the talking point of the night by tipping the ashes over Ryan at the star-studded Oscars

Trump took to his Twitter account to express his disgust at the gag. 

'@SachaBaronCohen is a moron who should have been pummeled by the weak and pathetic security person who stood watching as he poured ashes over @RyanSeacrest, a wonderful guy, at the Academy Award's red carpet. The security person totally froze--he should be fired,' he wrote.

And Trump didn't stop there. the Celebrity Apprentice star also posted a 1 minute 30 second video, in which he launches into a verbal tirade against Cohen.

Weighing in: Trump says that he thinks Cohen should have been punched for his antics

'This third grade character named Sascha Baron Cohen thought he was being cute and funny when he threw ashes on Ryan Seacrest,' he says speaking sternly to the camera.

'Well I know Ryan Seacrest and he's a great guy and you can see he was visibly upset, it's a disgrace.

'And the security that was standing to the right. He ought to be fired immediately. That guy had nothing, he is not capable.

Disgust: Trump also took to his Twitter account to express his disgust at the gag

'Believe me if that had happened to someone with real security, Sacha Baron Cohen would not be in good shape right now. He would be in hospital, he would have been punched in the face so many times, he wouldn't have known what happened.'

'I only wish that Ryan took a swing at him,' he added. 'I only wish the security guard... goes to school to learn how to be security. You don't know, man.'

Trump's dislike towards Cohen appears to stem from a 2003 interview he did with the comedian.

Brief encounter: Trump's dislike towards Cohen appears to stem from a 2003 interview he did with the comedian for his show Ali G In Da House 

He failed to get Cohen's humour when Cohen in character as Ali G tried to pitch him idea about a glove to eat ice-cream with in a segment for his hit show, Ali G In Da House.

In fact Trump walked out on Cohen half was through his pitch in a clip from the show.

On Sunday night Cohen used the Oscars to pull off yet another audacious publicity coup to promote his latest movie, The Dictator.

Not happy: After failing to get his humour, Trump walked out on Cohen half was through his pitch in a clip from the show

Initially banned by the Academy from pulling such a stunt, bosses finally relented and allowed the British comedian to take to the carpet dressed as General Aladeen.

But things went awry when Cohen promptly tipped an urn containing 'the ashes of Kim Jong II' over a furious Seacrest.

Cohen was quickly bundled away from the angry E! presenter in an unceremonious fashion. But what he lacked in dignity he made up for in humour. 

Guerilla promotion: Cohen arrived dressed as the star of his next movie, The Dictator, General Aladeen, carrying an urn he joked contained the ashes of the late Kim Jong II 

Flanked by sexy military assistants carrying flowers, Sacha Baron Cohen's antics were a massive hit with everyone apart from his po-faced victim.

Cohen's latest creation received the biggest cheer of the night, and made himself the hottest topic of conversation in a matter of mere seconds.

Stars like Tina Fey waited in line to pose by the powder, and over at the Vanity Fair bash - Olivia Wilde mentioned in an interview that she hoped Cohen would bring the ashes to the party later.

It all started tamely for Seacrest when asked: 'Who are you wearing?'

Cohen replied gamely: 'I'm wearing John Galliano, but the socks are from K-Mart! As Saddam Hussein once said to me, socks are socks, don't waste money.'

Taking his chance: Cohen tips the powder over Ryan's expensive Burberry suit

Too slow: The security team jumped in but Cohen had managed to liberally cover Seacrest

Reprimanded, but not enough: Trump believes the security team should have handled the situation with force

But then he added: 'I love it here because it gave me an opportunity to bring my dear friend and tennis partner, Kim Jong-il.

All the while showing a gold urn with the North Korean leader who died in December emblazoned on its front.

Pure rage: Seacrest's face was contorted in anger after the stunt, when Giuliana Rancic said he was lucky he yelled: 'Lucky? You think this is lucky?'

Creating a stir: Aside from Seacrest, everyone loved Cohen's antics but he was forced to ditch the powder immediately lest he sprinkle any other stars

He said: 'It was my dream to come to the Oscars and be sprinkled over the red carpet and Halle Berry's chest again.'

Then he appeared to stumble and poured the contents all over Seacrest's Burberry suit.

The mixture, which turned out to be Bisquik pancake mix, coated Seacrest quite liberally, and he didn't see the funny side.

Quite a spill: This shot shows how much powder Cohen managed to spill before security stepped in, he saved thousands on publicity with the prank

Stealing the show: Sacha's creation drew the biggest applause of the evening so far

Cohen undeterred and no doubt happy his stunt had worked wonderfully, added: 'Now when people ask what you're wearing, you will say Kim Jong-il!"

'Part of me thought he would be up to something!' said Ryan, 'He was either going to do that to me or George Clooney, right?'

Seacrest then wrote on his Twitter page: 'My mom always told me to pack two jackets for red carpets, always wondered why. Now I know.'

He later added: 'A lot of people hitting up afterparties tonight...me? I'm hosting a pancake breakfast tomorrow.'

His co-presenters Kelly Osbourne and Giuliania Rancic were delighted, however.

Osbourne chuckled and said it was 'priceless,' while Rancic tried to comfort Seacrest by reminding him that he will be trending worldwide.

Ashes to Ashes: The stunt was the talking point of the night as stars including Tina Fey and Shailene Woodley posed by the powder in the red carpet

The joke's over: Muppets star Jason Segel looks bemused as the Academy team vacuum the carpet