Since commercial director Tom Gorringe arrived at Bristol Rovers the club have been all about making more revenue.
Most of the stands at the club have gained new advertising boarding and names, and yes the sausage rolls have gone up in price.
However Gorringe, who switched Premier League side Brighton & Hove Albion for League One Bristol Rovers, said there are no plans to rename the club's ground.
He said: "I don’t think it’s right given it’s the Memorial Stadium.”
“The most important thing for me about how we operate here is that we’re authentic and the name of the stadium is one of those things that should stay that way so there won’t be any naming rights deals.
"If anything, I think we need to be doing more around the memorial service coming up to this November so we’re looking into plans around that.”
“This is a hugely historical site. It was built with the purpose of playing sport here. We’re lucky to own it and have access to it so we need to celebrate that history and really tip our cap to what is a really good venue to play our football. It’s not 100% ideal for what we need but it has allowed us to come back to Bristol so this place will always play a big part in the history of this football club.”
While Bristol Rovers have been incredibly busy off the pitch, refurbishing the club store and main bar as well as several other projects, there have been some delays and hiccups along the way.
One of which is the new seated family stand which was due to be in place for the start of the season but as of yesterday had still not been erected, however work is understood to have started today.
Gorringe explained: “Everybody here has worked incredibly hard over the summer. There’s not a lot you can look back on and wish we’d done differently.
"Ultimately, we’re working with lots of different suppliers and suppliers at times will always let you down so we’ve fallen foul to that.
"It’s been frustrating internally, it’s also been frustrating for the supporters and we have to bear the brunt of that but we’ve been working as hard as we can to get the delays sorted as quickly as possible.
"The most important thing is that we were operational for the start of the season.
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“Believe it or not I was screwing on toilet doors in the new clubhouse the night before the first game of the season.
“It was a big team effort. That’s what this club is about it’s a community club. In order to get to where we are today lots of people have had to pull together and in order to get to where we want to be the same mentality needs to exist.
"Each game that now passes we get a little bit closer to where we need to be. We are frustrated but we’re also in a very good place.”
Another issue which caused upset amongst the fans was the increase in price of food at the ground, namely sausage rolls.
Speaking about the contentious issue, Gorringe said: "We’re not allowed to sell them any cheaper than that. The same product sold elsewhere in the country is a significant amount more.
"Ultimately, it’s a premium product. We had a discussion with the supplier in the summer and that’s their base limit that we’re allowed to sell at. That product was selected by our supporters at a pie-tasting event we had just over a year ago. There’s a responsibility for us to provide it and operate within permits of our supplier.
“Wary of that increase we’ve also brought in a cheaper alternative. This was all done prior to the start of the season. There are two sausage roll options, both of which are good. There’s generally a size difference. It’s 80 percent meat. There’s more meat in that than a burger or any alternative product you can buy. It still represents value.
"You could always argue that you can buy a car for 200 quid and one for 200 grand, both get you from A to B but they’re completely different products clearly. That’s how we treat those.
“The other main one was the change in the price of beer and cider. Again, that was in line with conversations with all our supplies.
"We did a review of all the local pubs and we’re still cheaper than those. We’re significantly cheaper than football stadia. Although there is an increase there we still offer value and even though there is an increase there, there isn’t anything here so far which doesn't offer good value for supporters.
"I appreciate in certain areas there have been increases but compared to other clubs and other options that supporters have available I still feel that we offer really good value across the board.”
“If you look at the feedback we originally had to the clubhouse in particular. Lots of people were going elsewhere. One, because of the size, it would fill up quickly. Two, because of the environment it was. Supporters could have a nicer environment and get served quicker in Gloucester road. Serving in football stadium’s is one of the biggest challenges.
"The fact that we’ve gone from having effectively two serving points to five in that main bar helps.
"Obviously, the capacity has increased as well. The environment is much nicer. Our pints are cheaper than majority of the local pubs.
"I think you’ll struggle to find another club in the country that has the price and structure we have compared to local outlets."
And despite the price rises at the bar sales are going well at the Mem according to Gorringe.
He said: "There has been a significant increase. To the point where our projection for the return of our investment for that bar were and proven to be modest.
"The clubhouse in particular will pay for itself by Christmas."
