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Apple's Q1 iPhone sales show X weakness; co. offers batteries for MacBook issue

Apr. 23, 2018 12:57 PM ETApple Inc. (AAPL) StockAAPLBy: Brandy Betz, SA News Editor33 Comments
  • Apple (NASDAQ:AAPL) iPhone 8 sales made up 23% of total iPhone sales for Q1, according to newly released CIRP data.
  • The iPhone 8 Plus accounted for 21%, putting the lower-cost models at 44% of the market. 
  • CIRP says the iPhone X share fell to 16% from 20% in the December quarter. Combined sales of the iPhone 8 models rose three percentage points in the same period, up from 41%. 
  • Other models: iPhone 7/7 Plus accounted for just under 20%, 6s/6s Plus was at 13%, and the SE took 8% of the market. 
  • The firm expects a Q/Q drop of the iPhone ASP due to the lower sales of the premium model, but the ASP should increase on the year. 
  • In other Apple device news, the company is offering free replacement batteries for some newer 13-inch MacBook Pro models without Touch Bars that are prone to a component failure that causes battery swelling. The company says this isn’t a safety issue. 
  • Apple shares are down 0.3%
  • Previously: European antitrust regulators set deadline for Apple-Shazam probe (April 23)

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