Billionaire Heir Bets on Favela Immersion at Panama Davos
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Antonio Ermirio de Moraes Neto thinks executives can learn to pinch a few pennies by living in Sao Paulo’s slums.
The venture-capital investor, whose billionaire grandfather created one of Brazil’s biggest conglomerates while volunteering at least 12 hours a week, recently raised funds for a market-intelligence company that trains its executives on spending habits of the poor through week-long “immersions” into so-called favelas throughout the country’s biggest city.