I get all kinds of PR emails and most of them don’t get opened (sorry, PR folks). This one, however, sounds pretty interesting. Spencer Ware is launching his own brand called YES LAWD under the eye of Marshawn Lynch and the Beastmode brand that will sell t-shirts, sweatpants, hats and more.
“One of my goals has been to share Beast Mode’s platform with other talented athletes that represent the Beast Mode way of life and mindset, and help these individuals launch their own brands,” Marshawn Lynch was quoted as saying in this press release. “Spence and I have been talking about turning YES LAWD into its own thing for a while, so it’s exciting to see this finally coming to life.”
If you’re wondering about the Lynch-Ware connection, they were in Seattle together.
“YES LAWD is very special because it’s making a dream become a reality for me,” Ware was quoted as saying. “When I approached Shawn about the idea about developing YES LAWD into its own brand, he said this is exactly what the Beast Mode platform was intended to do, so let’s work together. I’m blessed to have Marshawn as a friend, peer, and mentor in my life, who is willing to give me a chance to create something that reflects my passion.”
The gear will launch this Friday at Beastmodeonline.com and Volume 1ne in Westport at 2:30 p.m.
From the release:
Beast Mode, officially launched in 2014, offers a full range of lifestyle and graphic-inspired apparel including tops, bottoms, hats, socks, underwear, and most recently chocolate bars in partnership with Seattle Chocolate Company, It’s Sugar, and other retailers nationally.
The initial YES LAWD capsule collection will feature a mix of tees, sweatshirts, jogger sweatpants, and hats, with future plans to expand the collection.