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State Auto Names Michael LaRocco CEO

State Auto Financial Corp (STFC) and State Automobile Mutual Insurance Co on Monday announced the hiring of Michael LaRocco as president and chief executive officer effective April 27.

Current President, CEO and Chairman Robert Restrepo Jr. will work with LaRocco during the transition and remain as chairman until his retirement on December 31, 2015, the company said.

LaRocco has more than 35 years experience in the property and casualty insurance industry and has led large national carriers. LaRocco most recently served as CEO of AssureStart, a Seattle-based technology startup selling general liability and property insurance to small businesses online.

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