National Law Review Media Kit

Reach Your Audience

If you want to reach in-house and law firm attorneys, then the National Law Review (NLR) can offer you direct access to experienced and knowledgeable decision makers in the following legal practice areas:

Reach our business savvy and highly sought after audience who come from the nation's premier law firms, corporations, law schools, regulatory agencies and professional associations. Our most frequent visitors are attorneys, accountants, business executives, claims professionals, human resource professionals, and upper and middle management.

Facts about our audience include:

  • Average age rante of 35-55
  • Over 60% have an advanced degree
  • Over 65% are browsing from work

Reaching over 150 countries each month, our audience is global. While 85% ofour audience is U.S. based, other top contries include Canada, United Kingdom, Australia, India, and Portugal.

NLR Top 10 U.S. States include:

  • California
  • New York
  • Illinois
  • Texas
  • Florida
  • Pennsylvania
  • DC
  • Massachusetts
  • New Jersey
  • Ohio

(All information about our audience is from internal records and analysis)

 

About The National Law Review

NLR is a unique Web site featuring a legal magazine paired with a user-friendly database dedicated to providing legal consumers with authoritative legal analysis written by lawyers from many of the nation's premier fims. We compile timely, well-researched articles submitted to us nationwide from law reviews, law journals, law firm newsletters, bar associations, and other professional publications and make them accessible to all in an easy-to-use, searchable database. The NLR also publishes an online magazine that features articles with broad-based apeal to the legal community and to legal consumers. The NLR Web site is free to use and requires no log-in or subscription to search our database or review our magazine.

  

2012 Interactive Advertising Opportunities

Rates and Specifications

 

Web Site Banner Advertising Rates

NatlawReview.com

100,000+ Average Monthly Visits

85,000+ Average Monthly Unique Visits

135,000+ Average Monthly Actions Taken (Including outlinks, downloads, and page views)

 
Leaderboard (728x90) - Located on home page and all article pages. Maximum ad rotation of three with an exclusive position available for an upcharge. Call for exclusive pricing.
 

Top Banner (180x150) - Located on home page and all article pages. Maximum ad rotation of three with an exclusive position available for an upcharge. Call for exclusive pricing.

Square (250x250) - Located on home page and all article pages.

Skyscraper (160x600) - Located on home page and all article pages. Maximum ad rotation of three with an exclusive position available for an upcharge. Call for exclusive pricing.

Half Banner Middle (468x600) - Located on home page only. Maximum ad rotation of three with an exclusive position available for an upcharge. Call for exclusive pricing.

Half Banner Bottom (468x600) - Located on home page and all article pages. Maximum ad rotation of three with an exclusive position available for an upcharge. Call for exclusive pricing.

 

Position                                                1x Rate                        4x Rate                        12x Rate

Leaderboard (728x90) ......................$1,000/month...............$950/month..................$900/month

Top Banner (180x150) .........................$800/month...............$750/month..................$650/month

Square (250x250) ................................$700/month................$650/month.................$600/month

Skyscraper (160x600) ..........................$500/month................$450/month.................$400/month

Half Banner Middle (468x600) .............$400/month.................$350/month.................$300/month

Half Banner Bottom (468x600) ............$300/month..................$250/month................$200/month

 

Blog Banner Advertising Rates

NationalLawForum.com

Premium Box (300x250)

1x Rate....................$300/month
4x Rate....................$250/month
12x Rate..................$200/month

Static ads only. Maximum ad rotation of three with an exclusive position available for an upcharge. Call for exclusive pricing.

 

Enewsletter Banner Advertising Rates

The NLR sends out ten monthly enewsletters targeting over 36,500 opt-in readers. Our enewsletters target specific practice area groups including:

  • Bankruptcy
  • Financial Institution Law
  • Intellectual Property
  • Construction & Real Estate Law
  • Tax
  • Insurance
  • Labor & Employment Law
  • Energy Law
  • Healthcare
  • Business of Law and Marketing

Square Banner (250x250)

1x Rate....................$400/month
4x Rate....................$350/month
12x Rate..................$300/month

All ads will go into each of the ten monthly enewsletters distributed throughout each month. Static ads only. Maximum ad rotation of three with an exclusive position available for an upcharge. Call for exclusive pricing.

Advertising Editorial/Technical Requirements

Position/Size                                Max Initial                          Click-Through            All Text Limit
                                                      Download File Size            URL Limit
Leaderboard (728x90) ...................40K....................................450 Characters............65 Characters
Top Banner (180x150)....................40K....................................450 Characters............65 Characters
Square (250x250) ...........................40K....................................450 Characters............65 Characters
Skyscraper (160x600) .....................40K....................................450 Characters............65 Characters
Half Banner Middle (468x600) .........40K....................................450 Characters............65 Characters
Half Banner Bottom (468x600) .........40K....................................450 Characters............65 Characters
Premium Box (300x250) ....................40K...................................450 Characters............65 Characters
 
Accepted file types for NatLawReview.com: Animated GIF, GIF, JPEG, Flash / All click-through URLs must open in a new browser window.

All prices quoted are net of any agency commission or fees.

Data Collection - the NLR permits advertisers to collect user-provided personal information (for example, through Web forms embedded in ads). Advertisers wishing to collect personal information within advertisements must follow these basic guidelines: 1. Clearly identify organization; 2. Provide link to privacy policy; 3. Identify the purpose for collecting information.

Creative Business Requirements - the NLR has certain standards and guidelines for ads featured on the NLR Web site, blog and enewsletters to complement the NLR brand and home page. The NLR reserves the rigth to reject any ad that it feels does not meet its minimum requirements.

Ads Should:

  • Contain a clear message, offer, or promotion
  • Have a highly professional and businesslike design
  • Contain imagery relevant to the offer or promotion
  • Have consistent branding (use of similar/same logos and messaging)
  • Link only to landing pages that provide content relevant to the ad featured
  • Link to an offer or information htat is not more than two clicks away

Ads May Not:

  • Be misleading in any way (specifically within creative messaging/offers/promotions, etc.)
  • Include inappropriate graphics (e.g., overly graphic medical conditions/images,images of distressed animals or humans), or suggestive or explicit images (e.g., models wearing swimsuits or undergarments)
  • Be designed to rapidly flash images or use multiple flashing images
  • Be overly cluttered r be unclear or contain inconsistent messaging
  • Include a fake link or fake HTML
  • Please note, NLR does not accept advertisements from law firms or attorneys

 

For more information about advertising with the NLR, contact Jill Nuppenau at jnuppenau@natlawreview.com

 

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