TikTok is now asking users to call their Senators to prevent a US ban

One day after a bill that could lead to a ban of TikTok in the United States passed the House of Representatives, the company is doubling down on its strategy of urging users to call lawmakers. The app began pushing new in-app messages to users asking them to "tell your Senator how important TikTok is to you” and to “ask them to vote not on the TikTok ban.”

The new alerts are the second such message TikTok has pushed to users about the bill. Prior to the House vote, the company prompted users to call their representatives in the House. The step may have backfired as lawmakers accused the company of trying to “interfere” with the legislative process as Congressional offices were reportedly overwhelmed with calls, many of which came from somewhat confused teenagers.

The latest notifications are even more direct. “The House of Representatives just voted to ban TikTok, which impacts 170 million Americans just like you,” it says. “Now, if the Senate votes, the future of creativity and communities you love on TikTok could be shut down.” Like the previous alerts, users can choose to “call now,” and the app will find phone numbers if a zip code is provided.

TikTok didn't immediately respond to a request for comment. But the message underscores just how big a threat the “Protecting Americans from Foreign Adversary Controlled Applications Act” is to the company. If passed, TikTok would have about six months to sell itself or face a ban in the US. Though there have been several previous attempts to ban the app or force a sale, no measure has received as much bipartisan support so quickly. If passed by the Senate, President Joe Biden has said he would sign it into law.

TikTok CEO Shou Chew has also appealed directly to users, telling them to “protect your constitutional rights” and promising that the company would “do all we can including exercising our legal rights to protect this amazing platform.”