Can You Dig It? Big Chicken is scoring BIG with its guests through the launch of its cutting-edge rewards program, created in partnership with Thanx, the leading loyalty and guest engagement platform for restaurants.
Coined “Big Chicken Rewards,” the star-powered fast casual chicken concept’s new loyalty program will utilize Thanx’s proprietary credit card integration, creating a data-driven, frictionless, and personalized user experience where guests earn redeemable points in the form of Bok Bucks with every purchase. Throughout March, guests who sign up online or through the Big Chicken app will earn 200 bonus Bok Bucks that can be redeemed for a variety of exclusive offers and VIP experiences that embody the brand’s core value of BIG fun.
“Creating true loyalty ultimately comes down to understanding what people value most,” says Josh Halpern, CEO of Big Chicken. “Our number one goal is to drive BIG fun for our guests, so we set out to create a loyalty program that not only focuses on exclusive deals but also allows them to redeem their points for experiences that resonate with their individual desires. We found a perfect partner in Thanx, and together we built this program to be unlike any other in the [quick-service] space.”
In addition to this month’s bonus rewards, guests can look forward to receiving special offers throughout the year and on birthdays. Thanx will also continue to play an essential role in creating personalized experiences unique to Big Chicken’s loyalty members. The platform’s ability to test and track its campaigns through to the purchase point will empower the fast casual chicken chain to make data-driven decisions, evolving its messaging and automation in real time.
“Thanx is thrilled to partner with this star-backed brand. As the concept expands, Big Chicken can now leverage our customizable tools, simplifying the process of personalizing each loyalty member experience, mirroring the brand’s commitment to individualized service,” said Zach Goldstein, CEO and Founder of Thanx.
With 350-plus locations in development nationwide for the brand, Big Chicken currently has locations open in Las Vegas; Los Angeles; Seattle; Houston; Tannersville, Pennsylvania; Fayetteville, Arkansas; Clio, Michigan; Carson City, Nevada; Gilbert, Arizona; Rosemont, Illinois and in the Dayton, Ohio region, as well as in Seattle’s Climate Pledge Arena, metro-New York’s UBS Arena, The Comcast Center in Philadelphia, The Moody Center in Austin, ASU’s Mullett Arena, Palm Springs’ Acrisure Arena, St. Louis’s Busch Stadium, Arizona’s Footprint Center, Kansas City International Airport and on four Carnival Cruise ships.
