Cate Blanchett’s Newest Role Is Evangelist for Sake
The Oscar-winning Australian actor has partnered with Toku Sake as creative director and says there is a huge, growing market for the product in the West.
Blanchett celebrates her new role as creative director of Toku Sake.
Photographer: Dave Benett
Cate Blanchett says she’s been sake-obsessed for a long time, discovering her love for the beverage when she was working with Japanese skin care company SK-II. For more than a decade, the two-time Oscar-winning actor was an ambassador for the brand, which uses a yeast found in sake fermentation in its products.
“I went to the sake district in Kyoto, and I was exposed to the fermentation process and all of the byproducts in sake and the different ways that it can be made, and then I thought that this category is enormous,” she tells Bloomberg in London. Blanchett says she loves the ritual and intimacy of people pouring sake for one another—and drinks it chilled.