Coyote-Powered 1974 Ford Bronco Fails To Sell, Owner Refuses $91,000 Hoping for $100,000+

General versatility was a major factor too, as the original Bronco came with a wide range of body styles in its attempt to cater to everyone from outdoor enthusiasts to suburban families. Later in life, it would go on to achieve cult icon status, especially after “starring” as O.J. Simpson’s getaway vehicle, as well as in movies such as Goldfinger and more recently, the Jurassic Park franchise.

Sticking with early models, I’m sure you know just how popular they’ve become among off-road buyers today, especially people that love to make modifications to classic trucks and SUVs. Case in point, this 1974 example, lovingly nicknamed “The Beast” - but with good reason.

It became the subject of an extensive two-year build process that brought with it visual, mechanical and performance-related improvements to a vehicle that would have already appealed to most people.

The exterior was refinished in Crush Orange Metallic, before being fitted with a black soft top and bolt-on wheel arch extensions. Meanwhile, the front bumper now comes with a bull bar and a Zesuper 13,000-lb winch. Other highlights include the dual-scoop hood, LED lighting, step bars, custom rear bumper with a high-lift jack, plus the 20-inch black-finished wheels with 37x13.50” Venom Power Terra Hunter X/T tires.

We should also mention that this truck rides on a 3” suspension lift, to go with its Wilwood hydroboosted four-wheel disc system for additional stopping power.

Moving on to the interior, this is where we’ll find the front bucket seats and folding rear bench, a Lokar gear shifter, a roll bar, locking center storage console, Vintage Air climate control system, a leather-wrapped steering wheel fronting a Dakota Digital combo gauge, and a touchscreen head unit with sat-nav, Apple CarPlay and Android Auto connectivity.

As for what it can do in terms of performance, well, this should prove quite lively to drive thanks to its 5.0-liter Coyote V8 power unit.

It comes with a remote oil filter system, conical air intake, an aluminum three-core radiator with an electric fan, a fuel pressure regulator and a PBH performance accessory drive kit. The engine sends its power to either the rear or all four wheels via a six-speed 6R80 automatic transmission with a twin-stick Dana 20 transfer case and custom driveshafts.

So then, if this is such a cool build, then how come it didn’t sell? Well, the owner stated that they prefer to hold out for a six-digit offer, which is why they turned down $91,000 at auction. They also mentioned how they invested over $87,000 into this truck, so maybe $100,000 (at the very least) may not be that much of a stretch.