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Customers expect a lot from their banks: convenience, good interest rates, excellent customer service, accessibility, and a brand they can trust, among other factors. But discerning which banks will deliver on their promises can be a challenge. That’s why Forbes has assessed financial institutions across the globe to determine the World’s Best Banks, which will be unveiled on April 16.
In partnership with market research firm Statista, we surveyed more than 49,000 people across 33 countries (in 17 different languages) and asked them to evaluate banks where they currently have a checking or savings account, where they had an account within the past three years, or that they knew through family or friends. Any bank offering a checking or savings account was eligible; United States credit unions were not.
Survey participants were asked about their overall satisfaction with each bank, whether they would recommend the bank to others, and how they would rate the bank on five specific criteria: trustworthiness, terms and conditions (such as fees and rates), customer service (wait times and helpfulness of employees), digital services (ease of website and app), and quality of financial advice.
These elements went into a scoring system that also considered last year’s results at a lower weight; similarly, banks known through family or friends received a lower weight than those with which the respondent had personal experience. Banks with the highest final scores in their countries made the final list.
The number of banks listed in each country depends on the size and structure of each country’s banking sector. A total of 403 banks around the globe will be recognized when the list of the World’s Best Banks 2024 is revealed on April 16.
As with all Forbes lists, companies do not pay any fee to participate or be selected. For questions about this list, please contact listdesk [at] Forbes.com.
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