Where To Buy Real Estate Leads In 2024

BoldLeads offers exclusive leads to all agents by using ad campaigns on Google and Facebook. These customers are then sent to real estate websites where they can submit their contact info. Just keep in mind—while BoldLeads takes care of the campaigns for you, you’re charged for the number of ads you want to run. To use the service, you need to spend at least $250 a month on these campaigns.

In addition to taking care of the marketing side of things, BoldLeads also comes with a comprehensive CRM that lets you set up automated follow-ups with a proven funnel system. The service will send out email, text or voice campaigns and then track which methods are seeing the most engagement. There’s even a Text Concierge that can help to qualify leads without you lifting a finger.

Learn more: Read our full BoldLeads review.

Who should use it:

Agents looking for an all-in-one automated solution for curating and managing their clients will love the robust features of BoldLeads.

All leads you get from Market Leader will be exclusive to you, so you won’t be competing with other agents. You’ll always get a guaranteed number of leads each month from your specific target areas so you never experience a dry spell.

Leads are collected from HouseValues.com, a free home valuation site for home sellers. Market Leader also uses Leads Direct, a pay-per-click advertising campaign targeted to users searching for listings on search engines. This integrates directly into your IDX website, and you’ll only pay for leads, not visitors. Once you’ve identified your leads, you can take advantage of automated lead nurturing as well as free lead conversion training.

Learn more: Read our full Market Leader review.

Who should use it:

Agents who want the stability of a certain number of leads a month would appreciate Market Leader the most.

REDX is a bit unique in that it provides you access to expired leads, geo-based leads, FSBO leads and pre-foreclosure leads. It does this by curating public data from listings in your area. Because REDX chases leads that aren’t necessarily looking for your help, you might have a harder time converting them. That said, the opportunity to cash in on these lesser-known segments is ripe if you’re persuasive.

REDX makes sure all lists that it provides you aren’t on the Do Not Call list, so you won’t be breaking any laws by reaching out. All leads are automatically added to Vortex, which is REDX’s CRM. It provides you with custom scripts so you know exactly what to say to tough customers.

Learn more: Read our full REDX review.

Who should use it:

Agents who are looking to cast a wider net with their lead prospects will appreciate the bottom-of-the-barrel approach of REDX—but just be aware, it might be more of a grind to convert these leads.

Zillow is the biggest real estate site on the web, and that’s how Zillow Premier Agent sources its leads. Unlike other companies where you buy real estate leads, Zillow Premier Agent doesn’t actually provide you with any contacts.

Instead, it promotes you on individual listing pages, allowing the customer to reach out first. When they do, you’ll be the only agent they see on the site for 30 days—a feature called My Agent.

Each showcase advertising page on Zillow has the space for three agents, meaning that if you live in a ZIP code without a lot of competition, you could easily be featured all the time. However, in crowded markets, you’ll need to spend more on advertising to get yourself featured. When you do get a client match, the Zillow CRM provides you with reminders, custom notes and access to their saved homes.

Learn more: Read our full Zillow Premier Agent review.

Who should use it:

Buyers’ agents who want to advertise in specific areas and don’t enjoy cold calling leads will appreciate Zillow’s approach of having clients contact you first.

CINC is a powerful choice for agents because it combines lead generation, lead management and marketing all in one tidy package. The four segments of its service—capture, identify, nurture and convert—help you go from start to finish with your leads. There’s also a team management tool that lets you direct leads to the right team member.

CINC captures leads through targeted Facebook and Google Ads marketing that goes through hundreds of thousands of optimizations daily to ensure you’re getting quality leads. Potential leads are sent to a conversion-optimized IDX website, which you can configure how you’d like.

Once you’ve got leads, CINC can automatically send out drip campaigns. Then, CINC will track engagement across channels so you can follow up appropriately.

Learn more: Read our full CINC review.

Who should use it:

Agents looking to scale their business or partner up with a team will find the robust features of CINC a huge benefit.

The Offrs AI technology uses over 250 points of data to predict which homeowners will be the most likely to list their home in the next year. If that sounds too good to be true, the company claims it predicted 72% of all listings in the U.S. last year—meaning it offers a good opportunity to be the first agent a seller talks to.

To start, you’ll just select your territory by neighborhood or ZIP code. You’ll then see contact info for all of your leads, sorted by the category they fall into (predictive sellers, FSBO, expired listing and social media). You’re then able to reach out via Offrs integrated email marketing, online advertising or direct mail tools.

Who should use it:

Agents who want to rely on predictive analysis technology rather than PPC marketing to buy real estate leads should try Offrs. It’s also good for agents who want to be first in the door to potential sellers.

To start the lead generation process, Zurple first creates your branded home search website for every target area you choose (you can have up to ten). You can then purchase additional search engine marketing services from Zurple or pull in your own leads from Zillow or other sources. Once your leads are curated, Zurple then analyzes their search history so you can learn more about how to engage them.

It will then send out email conversations on your behalf based on the lead’s behavioral history. For example, it tracks if a lead views the same property multiple times, favorites a property or conducts general searches about home buying. Finally, Zurple can set appointments for you to finally meet your leads in person and see homes.

Who should use it:

Agents who want to ditch automated email templates and instead have personalized email templates based on a lead’s actual wants will love Zurple’s Conversations feature.