Crafting authentic SEO content for today’s Google with Heather Lloyd-Martin
Learn how to write copy that ranks well and drives conversions
Available now | $299
This class aired live on February 28-29 and is now available on-demand. Are you ready to write engaging content that ranks well in Google – while letting your creativity soar? This all-new Master Class is for you!
More than ever, your readers crave authority content jam-packed with personality, authenticity, and a point of view.
In today’s “new Google”, you have a unique opportunity to pollinate your content and connect with your readers at all phases of the B2B and B2C buyer's journey– and yes, use AI tools to make your job a little easier.
Join Heather Lloyd-Martin, a 25+ year SEO industry veteran, as she paints a new SEO writing picture by combining SEO writing best practices and search intent with reader personas, sales formulas, neuro-linguistic programming, and a dash of psychology. She’ll top everything off by showing how ChatCPT can make writers’ lives easier by being your faithful assistant and helping your creativity pop.
Plus, there will be exciting site audits on both days where Heather will showcase opportunities and suggestions from websites pre-submitted by your peers!
Here’s a breakdown of what will be covered:
SEO content writing best practices for today’s Google (now with ChatGPT!)
Never before have writers had such cool writing tools that help you slice through your mental clutter and help you do your jobs faster. AI shouldn’t create original content (for a host of reasons, including E-E-A-T and copyright.) But it can help you uncover blind spots and tighten up your writing. Heather will blend her “old school” SEO writing best practice knowledge detailing how to write stellar authority content and clickable Titles with “new school” AI, elaborating on how you can have and implement the best of both worlds.
How to tiptoe through your reader’s buyer journey and uncover content opportunities.
Your readers have questions – and understanding their unique buyer’s journey gives you insight into what to write, how to present the information, and how to focus on the channels where your readers hang out (rather than wasting your time on being everywhere.) Heather will dive into your reader persona and elaborate on how to reach readers at all phases of the buyer’s journey with authentic, conversational content– even if you don’t have much time to write new blog posts.
Pro copywriting tips that make your writing sparkle.
Want to make your inner writing geek smile? Adding these advanced writing tips to your writing skill set can boost your content’s effectiveness and make writing more fun – yes, even if you’re writing B2B content. Discover when you should plunge into the sensory adjective pool. Learn how to weave neuro-linguistic programming concepts into your already strong content. You’ll learn how to make your reader think you’re in their head and serve the content they want in a voice they’ll trust.
So that’s still a thing? SEO writing myth-busting.
What’s the deal with keyword density? Is word count a thing, or does Google care? And should you always trust what the SEO tools tell you – or are there times you can “break the rules?” Heather will dive into common SEO writing myths writers deal with every day and explain what to prioritize instead. Prepare to sigh with relief as you learn what you can delete from your SEO writing process.
Savvy sales-writing strategies that don’t feel slimy
Sales writing is different – and what works for blog writing doesn’t help drive sales conversions. Not only do “old school” writing strategies like PAS and AIDA still work, but they can also help you showcase how to help. Heather will chat about how to write sales pages that convert and ways to write informational pages that soft-sell your products and services in a non-sleazy way.
Open Q&A!
Let’s chat! Heather will end both sessions with time for Q & A!
After this Master Class, you’ll be able to:
Confidently create a per-page writing strategy after checking out Google’s search engine results page and your reader persona
Write standout sales copy that gets your prospects clicking and boosts your conversions
Improve your engagement and connect more deeply with your readers using advanced writing strategies
Deconstruct common SEO writing myths and create authentic, authoritative content that makes your readers ask for more
Who should attend this Master Class?
This course is great for anyone who writes, evaluates, or assigns content to others. Heather will provide fun, actionable tips for everyone – whether you’re a new SEO writer, an intermediate-level writer looking to boost your knowledge, or a more advanced writer to discover new strategies. If you love fun, fast-paced instruction, this course is for you!
Meet your Master Class instructor
Forbes Magazine called Heather “The pioneer of SEO copywriting.” Over 25 years ago, Heather helped set SEO best practices with a core group of brilliant colleagues. Since then, she’s traveled the world helping in-house and freelance writers create sustainable SEO content writing strategies. She’s a frequent speaker at industry events, the developer of the SEO Copywriting Certification training (now in its 11th year), and an instructor for LinkedIn Learning. Her coaching business, Charisma Boost, helps women confidently build their personal brands, sharpen their communication skills, and build solopreneur businesses filled with financial stability, freedom, and flexibility.
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