Best CRM for Marketing in 2024

Monday.com started as a project management tool and excels in collaborative marketing environments where different teams need to be involved in managing sales and leads. Large campaign management is also easier due to Monday.com’s board features. Marketing teams already familiar with Kanban-style workflows will feel right at home with Monday.com and its added CRM features. The pricing for Monday is also flexible, offering businesses small and large benefit from their simple features.

• Sales, marketing and other teams can easily collaborate across this centralized CRM platform.
• Extensive campaign management templates allow for quick start-up.
• Various budget-friendly plans allow customers to choose their features to save money.

• Those coming from other CRMs may not feel comfortable with the board-style layout of Monday.com.
• Stronger focus on sales instead of core marketing tools like email campaigns and phone logging.
• Features like bulk importing of lead data and lead tracking are lacking.

• Plans start at $10/user per month
• Free Trial: 14 days
• UX Experience: 4.5/5
• Customer Support: 24/7

The core features of Hubspot are geared toward sales. A paid add-on module handles marketing features. The marketing module immediately integrates with the existing HubSpot features and allows for inbound marketing campaigns across all popular channels. This includes email, social, chat and website interactions.

• The free plan has many features that other CRMs charge for.
• Ability to add modules like sales or marketing as needed.
• Real-time lead behavior tracking and notifications.
• Custom email sequences for all lead types.

• Customer service representatives have been known to be pushy and often upsell options.
• Add-on modules can save money, but they can also end up being more costly than choosing an all-inclusive alternative.
• Email contact management is limited to one per lead.

• Plans start at $18/user per month
• Free Trial: 30 days
• UX Experience: 4.75/5
• Customer Support: 24/7

Freshsales leans heavily into A.I. for tracking leads and categorizing them based on engagement and other factors that influence how likely they are to convert. This level of enhanced automation, along with a simple, straightforward interface, makes Freshsales great for businesses and team members who feel overwhelmed by other marketing CRMs.

• A.I.-lead scoring is available on all plans.
• A clean interface allows users to see all pertinent information and CRM features at once without menu diving.
• Strong reporting and dashboard customization on paid plans.
• It offers a generous free plan.

• Customer support can be slow in responding.
• Core features are easy to use, but more advanced features can require training.
• Different modules can be hit or miss, with some being highly polished and others being underwhelming.
• Integrations are not as easy as other simple CRMs and can be challenging to implement.

• Plans start at $15/user per month
• Free Trial: 21 days
• UX Experience: 4.5/5
• Customer Support: 24/5

Zoho CRM shines with its wide-ranging CRM tools that do more than just marketing. Email marketing and landing page tools included with Zoho are easy to use and allow businesses to automate their lead generation process quickly. Zoho also has a generous free plan and competitive pricing that allows it to scale making it a great CRM for small businesses and large corporations.

• All-in-one solution for businesses looking for a complete CRM and a full list of CRM features.
• Generous free plan is perfect for small businesses with team members who are new to CRM workflows.
• Offers robust integration options.
• Automation tools are available even on lower-priced tiers.

• Customer service response times have been an issue with Zoho.
• Some customization options for template fields are lacking.
• Newer A.I. tools are only available in higher-priced tiers.
• Plan options may be confusing for some users.

• Plans start at $14/user per month
• Free Trial: 15 days
• UX Experience: 4/5
• Customer Support: 24/7

For a sales pipeline workflow, Pipedrive is the perfect choice. This CRM is built for sales and lacks certain enhanced marketing features. However, its visual style of pipeline management makes it easy for sales teams to track leads and deals. Despite being sales-focused, marketing campaigns are built-in and feature Pipedrive’s easy drag-and-drop interface.

• Visual presentation and pipeline building make it one of the easier CRMs to learn.
• Machine learning tools aid in lead tracking and other automation.
• API access allows for unlimited customization for those willing to develop their own tools.
• Basic plans have phone integrations and features.

• It offers no free plan to use beyond the trial period.
• The more affordable plans lack reporting features and customization options.
• It is focused on sales workflows and only offers basic marketing features, which may not be enough for some users.
• Only the highest-paid tier gets phone support options.

• Plans start at $14.90/user per month
• Free Trial: 14 days
• UX Experience: 4.75/5
• Customer Support: 24/7

Salesforce is the best choice for businesses that need deep customization along with proven scalability and power. Complex or unique marketing and sales workflows can be easily implemented with Salesforce. The Salesforce Marketing Cloud feature allows for integration with social media, apps and websites. Users can create email and other automation campaigns that are integrated with the rest of Salesforce’s features.

• Deep customization and proven scalability make it ideal for businesses that have unique workflows.
• Industry-leading integrations and add-ons can further improve the already impressive feature set.
• Despite its complexity and robust features, the setup is fast.
• It has powerful reporting features and analytics.

• Setting up the software is fast, but learning all the features can be daunting, especially for those new to CRMs for marketing and sales.
• For most users, especially smaller businesses, it will be more expensive than every other option.
• It offers no free plan other than the trial period.

• Plans start at $25/user per month
• Free Trial: 30 days
• UX Experience: 4.25/5
• Customer Support: 24/7

Zendesk Sell is the CRM from helpdesk software maker Zendesk. This sales CRM was behind many of its competitors, but a recent update added many needed marketing functionalities, such as adding third-party information sources for lead generation. The interface is simple to use, and for users of Zendesk helpdesk, it integrates perfectly for a streamlined sales and service solution.

• It is simple to use, especially for users already familiar with Zendesk helpdesk software.
• It has advanced reporting options with detailed analytics for data-driven decision-making.
• Smart List feature helps sales teams see their lead and deals in progress at a glance.

• Although the base tier price is competitive with other CRMs, it lacks many features included with the paid tiers, which are priced higher than the competition.
• Templates for emails and other communications are very basic, making starting campaigns or other tasks more time-consuming to complete.
• It has a limited number of pipelines.

• Plans start at $19/user per month
• Free Trial: 14 days
• UX Experience: 4.5/5
• Customer Support: 24/7

Insightly is an easy to use and affordable CRM tool for real estate, startups and sales operations teams. It is best for small to medium sized businesses looking for a top notch operational CRM that has the need for tracking ongoing leads, managing different activities and events. Through the Insightly platform businesses will be able to build relationships with customers, partners, vendors and suppliers.

• User-friendly software interface
• Available integrations make data easily transferred
• Mobile app available for both iOS and Android users
• Analytics and reporting makes it easy to track progress and identify areas for improvement.

• Limited customer support options
• Workflow automation only available in the more expensive plans
• Complexity slows down productivity
• Free plan is extremely limited on record limit and storage

• Plans start at $29/user per month
• Free Trial: 14 days
• UX Experience: 4.2/5
• Customer Support: Business hours, 5 days/week

Less Annoying CRM is designed to help small businesses and individuals across a variety of professions. Less Annoying CRM is geared toward helping clients manage contacts and track leads.

• User friendly, with a well-designed and uncluttered interface
• Various options to get acquainted with the products and to get support when needed
• Updates based off of customer feedback

• Very basic reporting features
• Lacks mobile app
• Basic features and reporting tools

• Plans start at $15/user per month
• Free Trial: 30 days
• UX Experience: 2.3/5
• Customer Support: 9 a.m.-5 p.m. 5 days/week