When most streaming services offer an option to share a track with friends, the sharing only goes so far. It usually takes the form of a link to that track *on that specific service*. Not much use for friends who use another platform.

So credit is due to Tidal for the latest tweak to its service. “We figured out that sharing music should be a whole lot easier. Now, with just a couple of taps, your friends can play any Tidal track, artist, or album that you share on their preferred streaming service – no fuss or feeling left out because they’re not on the same platform,” explained the release notes for Tidal’s latest update to its web and desktop player.

The new feature is a partnership with Feature·fm. We’ve seen third-party apps and services that try to make the process of sharing music between DSPs easier, but this is the first time a service has embraced the idea so wholeheartedly.

EarPods and phone

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Music Ally's Head of Insight