Boots shoppers are rushing out to buy a 'brilliant' eye cream that has been specifically formulated to reduce the visible signs of ageing around the eyes. The 'moisturising' and 'non-greasy' anti-ageing product has been designed to smooth fine lines and wrinkles, as well as fade dark circles and reduce appearance.

The Olay Eyes Ultimate Eye Cream for Dark Circles, Wrinkles and Puffiness has a full RRP of £24.99 but shoppers can pick it up for £10 as part of Boots' weekly £10 Tuesday sale. That's a total saving of almost £15.

The powerful colour-correcting formula has been supercharged with peptides and vitamins that blends with every skin tone and instantly perfects its appearance, whilst also renewing the skin's surface over time, according to Olay. The cream is said to pay special attention to reducing dark circles, eye bags and crow's feet.

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The brand recommends using the product daily for maximum age rewinding results. To use, massage a small amount around the eye area and smooth in until thoroughly absorbed.

Shoppers are obsessing over the Olay Eyes Ultimate Eye Cream for Dark Circles, Wrinkles and Puffiness at Boots. So much so, they have given it an average star-rating of 4.1 out of five from over 500 reviews. They are impressed that the product makes them 'less tired' and disguises the dark circles' under their eyes.

One customer said: "Been using this for a few weeks and really like it and feel like it’s making me look less tired. Absorbs in really well and make up goes on well on top. Have bought some more." Another reviewer said: "A magic serum. This serum quickly sinks into my skin as soon as I apply it. Its very light and not greasy and smooths out fine lines."

The Olay Eyes Ultimate Eye Cream For Dark Circles, Wrinkles and Puffiness has been slashed to £10 at Boots
The Olay Eyes Ultimate Eye Cream For Dark Circles, Wrinkles and Puffiness has been slashed to £10 at Boots

A third penned: "I like this eye cream because it is tinted and it really helps to disguise dark circles under your eyes. I have pale skin and even though the cream looks like it has quite a dark pigment in it I have found it looks fine even with my skin tone.

"The cream is soothing and it also helps to reduce puffiness so it is great for tired eyes. It is fine as a base for make up as well. I have been using this along with Olay Firming Eye serum and the two products go together very well though this eye cream is also lovely to use on its own. I would recommend this product and I really cannot think of anything bad to say about it."

However, one person gave it a two-star review and called it a 'waste of money', which might be something to keep in mind. They wrote: "You’d think by the name 'ultimate eye cream' it’d do the job. It’s a weird pink colour that rubs in and leaves a residue. No change at all Rather disappointing, save your money."

The Olay eye cream has racked up over 350 reviews at Boots
The Olay eye cream has racked up over 350 reviews at Boots

But another gave it a glowing five out of five stars, adding: "Lovely cream, I’ve notice a huge difference since using this under my eyes. Extremely happy. Highly recommend." "Love this cream," added another. " It certainly helps to make dark circles less noticeable and absorbs nicely into the skin."

Over at LookFantastic, you can pick up the Clinique All About Eyes Eye Cream Rich 15ml for £29.75 down from £31. Or you can pick up Charlotte Tilbury's Magic Eye Rescue from John Lewis for £49.