The Glamour 100: The Best Stuff to Buy, All Women Owned

In a perfect world, every time we buy anything, women-owned or not, we’d do so with a fully informed point of view. We’d have a complete understanding of companies and their values, where each thing is made and by whom, and anything else that would make us feel okay about spending our money. Furthermore, companies would always be transparent about the cost of production, and supply-chain details would be crystal clear. The actual world is, obviously, imperfect, as are all of us. The idea of shopping with a conscience 100% of the time is almost laughable in its idealism: We’re busy, we need something immediately, we’re on a budget, we really like that cute top that was just served to us via an Instagram ad or TikTok Shop.

At Glamour we talk a lot about the emotional incongruity that comes with genuinely loving to shop but doing so frequently and without intention, something I’m profoundly guilty of. (I recently bought a pair of black cropped pants from a fast-fashion giant, shoved them in my closet, and bought them again a few weeks later, forgetting I already owned them. I know.)

At our core we’re a brand that celebrates style, beauty, wellness, and culture, and frequently explores how those arenas intersect to represent the changing needs and wants of women. We understand that part of the fun of engaging with these topics is trusting sites like ours to help you discover things to buy—things we all know we probably don’t need but that might make our routines easier or simply bring us joy. That isn’t going to change, but we acknowledge the importance of regularly spotlighting companies and products that are authentic and are willing to take a stand for something besides wanting our dollars.

Few business owners do this better than women.

We know this because, for the second year in a row we’ve compiled a list of brands and companies across style, beauty, wellness, and home that are 51% or more owned by women or a group of women. for our By Women series in which we highlight the wide breadth of brands owned and, frequently, operated by women.

Below is the Glamour 100, an editor-curated shopping destination that features 100 women-owned products we love. Some brands are already major players in their fields (hello, Beautyblender), some have found viral success and can only grow (Fishwife's stylish tinned seafood, for example), and some are only a few years old and are making a name for themselves by creative quality, exquisite items you'll have forever (Silver & Riley's timeless leather bags.)

And if you’re rolling your eyes, saying, “They’re supporting women by asking us to shop?” Actually, yes. To launch a small business is an incredibly difficult proposition. While there are more women-owned businesses in the US than ever before (great news, as they generally translate to increased profits, more diverse workforces, and a commitment to work-life balance and fair paid-leave policies), they face greater challenges. Female entrepreneurs are usually offered smaller loans at higher interest rates and generally get the short end of the stick in terms of financing. (Last year US start-ups with all-women teams received 1.9%—or around $4.5 billion—of the approximate $238.3 billion in venture capital allocated, according to Pitchbook via Techcrunch.)

Plus, so many women-owned brands and female founders are creating products designed specifically for women—products men couldn’t ever conceive of, let alone get right. So it’s because of all this that we’re putting our support behind them and, hopefully, helping them succeed. We know it’s a tall and unrealistic order to ask readers to shop with their conscience all the time, but small steps are good steps, and even if you learn about one new woman-owned brand you’re excited about from Glamour, we’ve done our job.

PH5 Brooklyn Wavy Sleeveless Dress

$495

Neiman Marcus

Founded by Wei Lin and Zoe Champion in NYC in 2014, PH5 is a contemporary women’s knitwear brand known for its whimsical designs and top-tier knitting techniques. This viral wavy dress—made to flatter all body types—exemplifies the brand's singular vision.

Dôen Camri Top

$298

Doen

The cult of DÔEN is real, as this dreamy LA-based label has emerged as much a lifestyle as it has a fashion brand. Founded by sisters Margaret and Katherine Kleveland in 2015, each piece evokes an upscale boho vibe. We're partial to this satin top with puff sleeves that works with anything from blue jeans to flowy skirts.

Maguire Betis Sky Ballerina Ballet Flat

$195

Maguire

Founded by sisters Romy and Myriam Maguire, this brand focuses on footwear that's both stylish and comfy. Handmade in Spain, the Betis is made from soft pastel leather and features a round toe, bow detail, and elastic strap. Find us a cuter ballet flat—we'll wait.

Brother Vellies Greg Shoe

$395

Brother Vellies

In addition to creating her divine luxury lifestyle and accessories brand—which includes these perfect slip-ons—Aurora James also founded the Fifteen Percent Pledge in 2020, which asks companies to dedicate 15% of their shelf space to Black-owned brands.

String Ting Wristlet Phone Strap

$58.69

String Ting

Founded during the height of COVID by Londoner Rachel Steed-Middleton, these quirky-cool phone straps are as fun as they are functional. In just four years, they've been spotted on the wrists of Dua Lipa, Justin Bieber, Kendall Jenner, and more.

Bonbonwhims Ling Bling Rings

$128

Bonbon Whims

Founded by Clare Ngai, this AAPI-owned brand is known for its bold, colorful, and undeniably Y2K vibes. Beloved by celebs and It-girls, these signature rings combine metals, neon enamel, and premium crystals.

Susan Alexandra I Heart NY Beaded Bag

$338

Susan Alexandra

Beloved among fashion girlies, this brand—founded by NYC-based designer Susan Korn— specializes in accessories that are bold and colorful, projecting a deep sense of joy. This bag is one of the most emblematic in the designer’s collection and comes in varying sizes.

Rhode Isla Cutout Mini Dress

Shop at

Saks Fifth Avenue

Not to be confused with another company by the same name (this was first, let the record show), Rhode—founded by Phoebe Vickers and Purna Khatau—has been working for nearly a decade to create cool and quality pieces. This serotonin-boosting dress speaks to the soulfulness of each design.

Little Sleepies Pasta Party Two-Piece Pajama Set

$34

Little Sleepies

What's cuter than a kid in a pair of PJs? The answer is, obviously, nothing. Little Sleepies, founded by Maradith Frenkel, has created a range of fun, playful, delightfully cool sleepwear that make bedtime a (relative) breeze.

Uwila Warrior Soft Silk Underwear

$45

Uwila Warrior

When Lisa Mullan founded Uwila Warrior, a slow-fashion intimates company, she knew underwear was stuck in the dark ages. Her goal? To stop women from having to twist our bodies into conventions of today’s lingerie. Each pair of Uwila Warrior underwear is comfortable, functional, and empowers women of all sizes.

Éterne Cotton-Blend Knit Maxidress

$265

Éterne

Stylist Chloé Bartoli spent years looking for effortless, quality basics to fill her wardrobe, which is what inspired the launch of Éterne in 2020. The baby tees and soft knits are noted celebrity favorites, but it’s this wear-anywhere dress that won us over.

Petite Plume Women's Silk Pajama Set

$295

Petite Plume

A former CIA employee, there wasn’t an obvious place for sleepwear on Emily Hikade’s career path. But when she was en route to a high-threat meeting and her plane nearly crashed, that path took a turn. In 2015 she launched this luxe PJs brand. We're partial to this bold silk pair.

Meridian Swimwear Zenith Bikini Top

$105

Meridian Swimwear

This Brooklyn-based swimwear brand—founded in 2022 by sisters Jordan LaGuardia and Terese Ostendorf LaGuardia—offers genuinely cool, unique, directional pieces that are ethically made and a joy to wear.

Brent Neale Carnelian Mushroom Necklace

$8,950

Brent Neale

When you see a Brent Neale piece, you know it. Characterized by quirky shapes like this signature mushroom and handcrafted using ultra-fine materials, founder Brent Neale Winston has redefined what it means to invest in heirloom pieces.

Lisa Says Gah Italian Summer Robyn Jeans

$188

Lisa Says Gah

Since its inception in 2015, Lisa Says Gah—founded by Lisa Bühler—has emerged as a cool-girl destination serving up an array of interesting indie brands. The vintage-inspired Robyn jeans are a mainstay of LSG’s in-house label and feature quirky prints on deadstock fabric.

Cuyana Croco System Tote

$478

Cuyana

Long before Meghan Markle was pictured with her neutral Cuyana tote, the brand—founded by Karla Gallardo and Shilpa Shah—was fast becoming the go-to luxury accessory line for a casual brunch or a day at the office. This tote, made from lightweight Italian leather, is a literal use-it-forever piece.

Nia Thomas Sessa Top

$495

Shopbop

Run, don't walk, to get your hands on a piece from this luxury resort-wear label founded by NYC-based designer Nia Thomas. The standout, in our humble opinion, is this stunning open-work top that looks just as chic over a bathing suit as it does with a pair of jeans.

Hill House The Elise Nap Dress

$228

Hill House

Founded by Nell Diamond, Hill House's Nap Dresses have achieved a type of cult status that money can't buy thanks to their breezy femininity, ease, and versatility. Right now, we're loving this ruffled style for spring.

Kendra Scott Ari Huggie Earrings

$85

Kendra Scott

Few jewelry brands are as iconic and beloved as Kendra Scott, who has perfected the art of creating classic keepsakes at an accessible price point. Don't sleep on these adorable dangly heart earrings.

Silver & Riley Classic New Yorker Bag

$1,095

Silver & Riley

This buzzy bag brand—founded by Lola Banjo in 2019—has emerged as a go-to for people looking for attainable luxury without sacrificing style or quality. This made-in-Italy leather stunner is among the label's most classic and versatile offerings.

Room Shop Rosette Scrunchie

$34

Room Shop

Philly brand Room Shop—founded by Shelly Horst and Dryw Scully—made a name for itself by purveying massive handmade scrunchies and quirky accessories. This gorgeous silky rosette version is a current standout.

Larroude Jasmine Mules

$330

Shopbop

Marina Larroudé leveraged her deep fashion roots–both in retail and editorial—to launch her line of playful accessories that has emerged a go-to for women looking to dial up their footwear with bold mules, chunky boots, and sexy heels.

Louise Misha Arinola Dress

$115

Louise Misha

Founded in 2012 by Marie Pidancet, this eco-conscious label makes quality, timeless, bohemian-leaning clothing for women and kids. This floral girls' dress—available in a range of child sizes—is one of the brand's bestsellers.

Staud Tommy Beaded Shoulder Bag

$295

Net-a-Porter

The idea of cool-girl clothing can feel contrived, but in Staud’s case, it’s not an overstatement. Founded in 2015 by Sarah Staudinger, the LA-based label has made its way into the wardrobes of women who value quality and a sense of fun. Among the brand’s many viral hits: the Tommy bag, which comes in a variety of quirky-cool motifs.

Chelsea Paris Baz Mules

$375 $180

Revolve

In 2012 designer Theresa Ebagua’s vision for high-end footwear inspired by her African heritage was brought to life with Chelsea Paris. Named for the designer’s daughters, the brand offers a range of beautiful and luxurious footwear, like these bold denim mules.

Lake Pima After Bath Wrap

$85

Lake

Founded by longtime friends Cassandra Cannon and Anne Read Lattimore, Lake offers luxe essentials like this dreamy getting-ready wrap that's made from 100% pima cotton and has cross-back straps, stay-put Velcro, and a generous cut.

Notte Lucky Rose Glow Bracelet

$88

Notte

We dare you not to be utterly charmed Notte, an affordable jewelry brand inspired by founder Jessica Tse’s experience living in New York and Italy. One of the more darling pieces: this lovely rose bracelet that gives off palpable ciao bella! vibes.

Cult Gaia Hera Shoulder Bag

$498

Net-a-Porter

What began in 2012 as a small LA-based accessories line has grown into a full collection that includes clothing and footwear. Founded by Jasmin Larian Hekmat, each piece is infused with the brand’s signature sexy-cool appeal, like this striking, slinky, slouchy evening bag.

Lindquist Simple Belt

$150

Christine Alcalay

Co-founded by Lindy McDonough in East Providence, Rhode Island, each Lindquist piece is made using raw materials and a commitment to sustainability at every stage. This classic black leather belt is no exception—buy it now, wear it forever.

Jordan Road Coco Earrings

$95

Jordan Road

Beloved by celebs such as Hailey Bieber, these always sold-out earrings are elegant, affordable, and squarely on-trend like every piece from Jordan Road, a brand founded by mother-daughter duo Emma and Jordanna Oslac.

QOH Jewelry Structure Ring

$3,000

QOH Jewelry

Founded by former fashion magazine intern Tiffany Haynes, this made-to-order fine jewelry brand offers true investment pieces made from exquisite materials, like the gold Structure Ring which is inspired by the frame of a building in its early stages.

Birdies The Goldfinch Ballet Flats

$175

Birdies

When Bianca Gates and Marisa Sharkey launched Birdies, they did so with the goal of creating elevated shoes made for home entertaining that combined the support of a sneaker, the softness of a slipper, and the style of a luxury flat.

Monica Rich Kosann Mosiac Rock Crystal Bracelet

$535

Monica Rich

Packed with pieces that blend the classic with the whimsical, this brand—founded by Monica Rich Kosann—has something for every jewelry lover at every price point. Right now, we're loving this chunky sterling silver bracelet.

Janessa Leone Felix Bucket Hat

$230

Revolve

Founded in 2013, Janessa Leoné's hats are beloved for their versatility and timelessness. The straw Felix hat is packable, well-made, and looks just as good on the beach as it does at brunch.

Emma Pills The OG Signature Earrings

$49

Emma Pills

Created by Australian socialite Emma Pillemer, this affordable brand puts the fun into jewelry with colorful enamel, glitter, and lots of pill-shaped pieces, a playful tribute to Pillemer’s namesake. The OG Signature shape shows up on various designs, but we’re partial to these neon earrings

Super Smalls DIY Bead Kit

$50

Amazon

Created by fashion-industry vet (and former Glamour editor!) Maria Dueñas Jacobs, Super Smalls doesn’t exclude kids from the feeling you get when piling on bold, sparkly, statement-making accessories. Shop jewelry, dress-up pieces, crafts—like this beading kit—for littles of all ages.

Lawless Forget the Filler Lip Mask

$22

Sephora

Plenty of products promise the world insofar as lips go, but this one—founded by Annie Lawless—truly delivers. One swipe, and lips are noticeably plumper, more hydrated, and juicier thanks to the subtle pinkish tint (and delightful watermelon essence.)

Selfmade True Grit Resilience Scrub

$34

Urban Outfitters

Founded by former beauty exec Stephanie Lee, this brand approaches skin care with a unique POV that sits at the intersection of personal care and wellness. We can't say enough about this jelly scrub infused with gentle chemical and physical exfoliants, adaptogens, and anti-inflammatory ingredients.

Basma The Foundation Stick

$40

Sephora

After suffering third-degree burns on her face as a baby, founder Basma Hameed eventually created innovative customizable makeup for a variety of skin types, lifestyles, and skin journeys.

Tower 28 Swipe Serum Concealer

$22

Sephora

You already know and love Tower 28, the beauty brand founded by Amy Liu, but have you tried this holy grail concealer? It feels more like skin care thanks to bouncy hyaluronic acid and reparative lysine, and a few dots under the eyes, on lids, and around the nose is all you need to achieve a glowy basic face.

Nudestix Nudies Matte Cream Blush

$35

Sephora

The brainchild of sisters Ally and Taylor Frankel (with an assist from their chemical engineer mom, Jenny Frankel), Nudestix is committed to natural, multitasking makeup. A clear standout? This long-wearing matte, monochromatic wash of color for eyes, cheeks, and lips

Mutha Face Oil

$110

Violet Grey

Founded by entrepreneur, philanthropist, esthetician, and author Hope Dworaczyk Smith, MUTHA's face oil literally does it all: moisturizes, protects, plumps, and repairs thanks to a blend of active vitamins and nutrients that absorb instantly and leaves a no-shine glow.

Crown Affair The Ritual Duo

$85

Crown Affair

Packed with products that are as pleasing to look at as they are to use, Crown Affair—founded by entrepreneur Dianna Cohen—is a favorite among women with all hair types. Like all its products, this essential shampoo and conditioner set is minimally designed and made with clean, color safe formulas.

Ceremonia Mascarilla de Guava Mask

$34

Sephora

This four-year-old brand, founded by influencer Babba Rivera, celebrates the richness of Latinx culture through natural ingredients, sustainability, and community. This intensely reparative hair mask works overtime for color-treated or damaged hair and is clinically shown to reduce split ends and breakage.

Kulfi Free The Brow Gel

$26

Kulfi Beauty

Made with a unique blend of vitamin E and sunflower oil, this formula—founded by Priyanka Ganjoo—increases the appearance of brow density while keeping them in shape and laminated for up to eight hours.

U Beauty Bioactive Barrier Treatment

$178

Amazon

This miracle product is part of Tina Craig's ultracurated high-tech line, U Beauty. The thick cream—meant to be used a few times a week—uses a mix of bioactive marine ingredients and staples like hyaluronic acid and vitamin B6 to deeply repair the skin barrier.

Soft Services Theraplush Cream

$62

Soft Services

It's hard to pin down this always sold-out hand treatment made with retinol, colloidal oatmeal, and panthenol, but it's worth the wait. The same could be said for each thoughtful and beautifully designed product from Soft Services, the skincare brand founded by Glossier alums Rebecca Zhou and Annie Kreighbaum.

14th Night The Shampoo & Conditioner Duo

$92

14th Night

Created by former Vogue staffer Negar Mohammadi, this growing haircare brand uses natural botanicals and techniques passed down from her Persian heritage. This duo might not be an actual miracle, but it’s pretty close: fans can’t stop raving about how it makes their hair look (shiny and bouncy) and feel (hydrated and silky).

Gisou Mini Honey-Infused Hair Oil

$25

Sephora

Founded by influencer-turned-entrepreneur Negin Mirsalehi, all of Gisou’s honey-infused products repair dry and chemically treated hair, but it's the OG oil that has a cult-like following. It's lightweight, effective, and smells—in a word—divine.

Future Society Fragrance Primer

$60

Future Society

Founded by scientist Jasmina Aganovic, Future Society has made its name on creating innovative scents including Optimal Habitat, this brilliant primer meant to extend the life of your fragrance thanks to a mix of arginine and citric acid, which create a balanced foundation to sustain what you spritz.

Naturium Retinaldehyde Cream Serum 0.10%

$32

Amazon

Founder Susan Yara set out to create a hardworking skin-care brand that breakout success on turned into a breakout success story across social media, where the hashtag #naturium has over 400 million views. This serum is a standout for its price point and efficacy.

Eadem Dew Dream Cleansing Balm

$30

Eadem

Thank Eadem founders Marie Kouadio Amouzame and Alice Lin Glover for this beloved bouncy cleanser that effortlessly gets rid of every trace of makeup and grime for smooth, hydrated, immaculate skin.

Hyper Skin Brightening Vitamin C Serum

$58

Sephora

Founded by former attorney Desiree Verdejo, this unique NYC-based brand includes clean and vegan offerings specifically for melanated skin. This serum, which targets hyperpigmentation, is an undisputed standout.

Undefined Beauty R&R Sun Elixir SPF 30 Glow Oil

$22

Amazon

This antioxidant-rich formula—one of many standouts from Undefined Beauty, founded by Dorian Morris—is infused with brightening superstars like vitamin C, tomato seed, and milk thistle to protect the skin barrier from the sun while locking in moisture and leaving behind zero cast.

Shani Darden Plumping Serum

$78

Sephora

Leave it to celebrity aesthetician Shani Darden to create the most silky and hydrating serum that noticeably plumps up and floods skin with dewy hydration while supporting the skin's moisture barrier.

Saie Slip Tint Dewy Tinted Moisturizer

$36

Sephora

Founded in 2019 by Laney Crowell, Saie has created clean beauty products that can be found in every cool girl’s makeup bag. Its newest hero product? This tinted moisturizer that manages to not only even out skin but hydrate for an angelic and natural glow.

Nette Opening Night Eau de Parfum

$120

Nette

Founded by Carol Han Pyle, Nette creates candles and scents that use sustainable top-tier ingredients. We're obsessed with Opening Night, a blend of neroli, bergamot and grapefruit that has a musky dry-down thanks to amber, vanilla, and vetiver.

Chillhouse Press-On Nails

$16

Revolve

If you can't make it to Chillhouse's beloved NYC outposts—founded by Cyndi Ramirez-Fulton—the next best thing is the brand's customizable and game-changing press-on nails and tips that include medical-grade gentle glue for long-term wear.

Ries Refillable Travel Set

$70

Sephora

As a curly-haired woman of color who traveled often, founder Megan Graham realized the products she loved didn’t come in travel size, and hotel products were out of the question. And so Ries was born, a functional and stylish line of TSA-approved bottles born of a commitment to reducing plastic waste.

Act + Acre 5% Argan Repair Hair Oil

$50

Sephora

A lack of truly clean products spurred celeb stylist Helen Reavey to found the world’s first cold-processed hair-wellness brand that focuses on the scalp. The beloved oil was developed with only five clinically vetted ingredients to smooth and protect.

Beautyblender Original Sponge

$20

Amazon

The first, the best, the original—and we have founder Rea Ann Silva to thank. This award-winning makeup applicator uses exclusive aqua-activated material for an airbrushed application and absorbs minimal product, so makeup always lands on your face, not your sponge.

Ami Colé Foundation Stick

Shop at

Sephora

Founded by Diarrha Ndiaye, this minimal beauty brand already has a cult-following thanks to its impeccable mascara. Now, this skin-enhancing and blurring foundation stick joins the fray, thanks to its flawless finish and range of shades.

Swair Showerless Shampoo

$38

Amazon

Founded by two friends, Meredith Krill and Carrie Sporer while training for the NYC Marathon, Swair's Showeless Shampoo is designed to be used after working out in place of traditional dry shampoo, which doesn't clean as much as mask dirt and grime. Swair's innovative formula properly cleans without suds—and without benzene, alcohol, gluten, sulfates, parabens, phthalates, and formaldehydes.

Eva + Avo Shine Avocado Oil

$8.30

Amazon

This affordable personal care brand founded by beauty industry veteran Sonia Guzman harnesses the power of avocados to nourish hair and skin. The avo oil is a standout for smoothing and hydrating all hair types.

Rizos Curls Curl Defining Mousse

$22

Ulta

Founded by Julissa Prado, this line—which caters to curly hair—is packed with products that really deliver, including this beloved lightweight mousse which is proven to enhance definition and deeply hydrate.

Joanna Vargas Vitamin C Face Wash

$40

Violet Grey

Beloved celeb facialist Joanna Vargas has a product to suit every skin type but it's this daily vitamin C face wash—made with witch hazel, hyaluronic acid, and natural exfoliants—has emerged as a clear hero thanks to the way it leaves skin clean and noticeably bouncy.

Sophie Lou Jacobsen Pink Wave Pitcher

$225

Ssense

Sophie Lou Jacobsen, a French-American designer, established her studio in 2019 with an initial focus on objects of everyday use, mostly using glass as a medium. Her creations—like this pitcher—are quirky, unique, and undeniably exquisite.

Antica Farmacista Tomato Vine Spray

$38

Antica Farmacista

Kitchen clean-up feels a little bit elegant with Antica Farmacista's Counter Spray in hand. That's exactly what Shelley Callaghan and Susanne Pruitt intended when they launched the brand in 2003 with a vision to inspire newfound delight in familiar spaces.

Fishwife Smoked Rainbow Trout

$30

Fishwife

Tinned fish was a quarantine staple for Becca Millstein, who was intent on elevating canned seafood when Fishwife was launched in 2020. Get to know the brand by way of its best-selling smoked trout that comes in packaging so good, you’ll be tempted to save it.

Misette Embroidered Linen Coasters

$120 $100

Misette

Amy Burstyn Fritz and Sarah Pecaut want you to approach table setting with the same enthusiasm you’d bring to accessorizing an outfit. So it makes sense then that the decor brand they launched in 2021 would be full of color and whimsy—look no further than these embroidered linen coasters for proof.

Brightland The Pair Vinegar Set

$44

Brightland

All of the elevated kitchen staples sold by Brightland—including this vinegar duo—meet the same high standards Aishwarya Iyer set when she launched the brand with olive oils in 2018: They're Made in the USA, delicious, and beautifully packaged.

Piecework Rise & Shine 1,000-Piece Puzzle

$38

Revolve

The humble jigsaw puzzle got a serious glow up with Piecework, a company founded by Rachel Hochhauser and Jena Wolfe. Each puzzle features stunning and highly modern imagery that would look just as good hanging in your living room as it would being assembled on a table.

Clevr Blends Rose Cocoa Superlatte

$28

Clevr Blends

Cofounded by Hannah Mendoza, this brand—which offers upgraded functional latte drinks made with plants, mushrooms, adaptogens, and oat milk—is an Oprah favorite and has been promoted by Meghan Markle, who has appeared in ads for the powdered beverage line.

Chefanie Oyster Cocktail Napkins

$48

Chefanie

New York–based caterer and homeware designer Stephanie Nass imbues her entertaining essentials with playful, one-of-a-kind touches. These quirky-cool napkins are chefs-kiss cute and bound to be a conversation starter.

Dotti Super Scrubbers

$25.50

Dotti

Founded by sisters Rachel Garbutt and Amanda Riva, Dotti reimagines everyday cleaning tools and turns out the upgrades you didn't know your home needed. Case in point: These odor-free silicone scrubber sponges are antibacterial and can be sanitized in the dishwasher.

Mocktail Club Variety Pack

$56.99

Amazon

When searching for tasty and interesting non-alcoholic spirits, Pauline Idogho came up short. Her solution? Mocktail Club, a premium non-GMO and vegan brand that relies on natural ingredients free of artificial flavors, colors, and booze.

Partake Chocolate Chip Cookies

$16

Partake

When Denise Woodard's young daughter was diagnosed with multiple food allergies, Partake was born. From cookies to crackers, each product is certified gluten-free, non-GMO, vegan, and are free of the top nine allergens (wheat, tree nuts, peanuts, milk, eggs, soy, fish, sesame and shellfish.)

Material The Trio of Knives

$155

Material

As seen in Oprah's Favorite Things, this trio of sharp and resilient knives are made from cryogenically-tempered Japanese stainless steel and high carbon. It's just one example of Material founder Eunice Byun's utilitarian vision.

Hotel Lobby Miami Candle

$58

Neiman Marcus

Influencer Lindsay Silberman had the idea for this luxury candle line—whose scents are inspired by the hotel lobbies of some of her favorite getaways—during COVID, when travel was limited. By creating all-natural soy candles inspired by places like NYC, Miami, and Paris, she (and now us) are able to bring a sense of escapism into daily life.

Atelier Saucier Marfa Stripe Napkin Set

$84

Atelier Saucier

Creating table decor way too pretty to keep for parties, best friends Nikki Reed and Staci Inspektor source reclaimed fabrics for placemats, tea towels, and runners, which are locally made in LA. You’ll probably want one of each, but a great place to start is these Marfa napkins.

Rally Pickleball Towel

$20

Rally

The social aspect and sheer cultural force of pickleball prompted friends Barrett Worthington and Meg Charity to launch Rally, a lifestyle brand that aims to connect people through the sport. This 100% cotton jacquard hand towel is the perfect gift for any pickleball fanatic.

Nori Press Iron & Steamer

$119

Amazon

A flatiron for your clothes? Genius! It’s hard not to marvel over this next-gen tool founded by Courtney Toll and Annabel Love that eliminates clunky ironing boards and upright steamers in favor of a clever handheld device to get wrinkles out of clothing.

Jungalow Optimism Ocean Rug

$59

Wayfair

What started as a design blog by Justina Blakeney in 2009 has grown into a full-fledged lifestyle brand, which is also available nationwide at Target. This amazing rug is indicative of the brand’s bold use of color and infectious creative spirit.

Maev Human-Grade Raw Dog Food

$138

Amazon

As an MIT engineer, founder Katie Spies had her lightbulb moment when her adopted pup, George, had a health scare—and Maev was born. Working with vet nutritionists, food scientists, designers, and engineers, the human-grade dog food brand is meant to elevate the lives of dogs and their humans.

Nanor Collection Opulent Candle

$60

Nanor

This Canadian lifestyle brand—which founder Nanor Tabakian describes as “nouveau luxe”—includes skin-care, gourmet teas, and giftable treasures, but its the natural soy wax candles that have captured the hearts of celebs like Kourtney Kardashian and Gigi Hadid.

Mustard Locker Console

$329

Mustard

Old-school lockers reimagined as chic furniture? That's the idea behind Mustard, founded by sisters Becca and Jess Stern who, growing up in Australia, always had a thing for vintage lockers. The brand now offers several styles in bold colors meant to be used as consoles, tables, storage solutions, and more.

Mo's Crib Recycled PVC Basket Planter

$109

Mo's Crib

Mo’s Crib, founded by Mo and Michelle Mokone, is a South African based eccentric home décor design company which specializes in manufacturing sustainable handmade pieces. We're obsessed with this versatile PVC planter.

HigherDose Sauna Blanket

$700

Sephora

$699

Amazon

Founders Lauren Berlingeri and Katie Kaps cultivated some of the biggest must-have at-home wellness tools with HigherDOSE, including the brand's superstar, its infrared sauna blanket that elevates mood, promotes a healthy glow, supports long-term health benefits, and lifts your spirit.

Dame Aer Suction Sex Toy

$119

Amazon

$93

Walmart

Meticulously made to mimic the sensation of oral sex, this clit stimulator by beloved sex-tech brand Dame, founded by Alexandra Fine, features five patterns and intensities and an oval head, which makes it large enough to fit a wide range of body shapes.

Touchland Power Mist Hand Sanitizer

$10

Ulta

Even before the pandemic, Andrea Lisbona was looking for ways to revolutionize hand sanitizer. In 2018 she founded Touchland and created the skin-loving Power Mist Hydrating Hand Sanitizer, with 70% ethyl alcohol to kill 99.99% of germs.

Perelel 1st Trimester Prenatal Pack

$58.24

Perelel

Formulated by a team of OB/GYNs, these full-spectrum prenatal vitamins include omega DHA and EPA, folate and an anti-nausea blend. They're one of many useful products from this brand founded in 2018 when LA-based friends, Alex Taylor and Victoria Thain Gioia, found themselves pregnant and frustrated with prenatal vitamin options.

Evolvetogether Natural Deodorant

$22

Evolvetogether

You can’t go wrong with anything from this earth-friendly brand founded by Cynthia Sakai, but the natural deodorant is a standout. Free of aluminum, talc, and baking soda, it relies on a plant-powered formula that stops sweat before it starts and, thanks to glycerin and vitamin B5, soothes like a balm

ByHeart Whole Nutrition Infant Formula

$42

ByHeart

Byheart cofounder Mia Funt felt so strongly that infant formula could be better that she went ahead and made it herself. The result: a patented protein blend that's as close to breast milk as possible, made with organic, grass-fed whole milk. The company's rigorous quality and safety tests and research-backed recipe will put any new parent at ease.

Love Wellness Gut Feelings Probiotic

$29.99

Ulta

Former reality star Lo Bosworth has created a viable wellness brand with science-backed supplements to support a variety of female-forward health concerns, including these powerful probiotics for optimal gut health.

Bright Littles Kids Journal Bundle

$79.80

Bright Littles

From social and racial injustices to a global pandemic, founder Tara Miko Ballentine couldn't work out how to have age-appropriate tough conversations with her young daughter. And so, Bright Littles was born, which finds ways to have engaging teaching moments with her kids about important life topics.

Megababe Sunny Pits Daily Deodorant

$14

Target

Founded by Katie Sturino in 2017, Megababe set out to create a line of un-embarrassing products for traditionally "embarrassing" beauty problems, like boob sweat and chafing. But it's the natural—and lightly scented—daily deo that keeps us coming back.

Bloomi Caress Full Body Massager

$65

Amazon

Co-founder Rebecca Alvarez, a first-generation “sexologist” has created a company that offers inclusive content and clean intimate care essentials for all bodies to enable people to have more satisfying sex lives including toys, lubricants, and more.

My Happy Flo Period Relief Vitamins

$43.99

My Happy Flo

When Necole Kane lost her mom to breast cancer at just 41 years old, she made it her mission to discover how she could avoid the same fate. After studying holistic nutrition and hormones, she focused on the importance of estrogen balance, an overabundance of which can cause a host of health and menstruation issues.

Spring & Mulberry Date-Sweetened Chocolate

$15

Spring & Mulberry

The star ingredient in these chocolate bars isn’t cacao—it’s dates, which are used as the primary sweetener, along with a mix of antioxidant-rich fruits and nuts. The aha moment in which she decided to use date syrup instead of sugar came to Kathryn Shah after a trip to Dubai, and she cofounded the brand with Sarah Bell in early 2022.