Meet the 33 rising stars of adtech solving digital advertising's toughest challenges
Recently promoted to VP of field marketing from the role of senior director, Baker has shown talent in simplifying the wonkiness of adtech for clients.
She's also helped change the outside perception of TripleLift as a platform that primarily transacted in native advertising, to one that has become a key player in privacy, data, retail media, and connected TV.
Toccara was instrumental in the launch of TripleLift audiences last year, driving the messaging and sales materials and spearheading the company's appearances at tentpole industry events.
Outside her day job, Baker plays a key role in the Alpha Kappa Alpha sorority, the first intercollegiate historically African-American sorority, helping to grow its current status as an "interest group" into an official chapter, and providing meals and other community-based initiatives for women.
Brown pitches Tubi's data about what people watch to advertisers.
In the past year, she led a data program with adtech firm Habu that allowed advertisers to share data in a privacy-safe environment. Advertisers use the data to find audiences to target and measure the performance of ads.
In another example, Brown worked with TV measurement firm VideoAmp so that advertisers could better allocate their streaming and linear TV budgets using Tubi's data.
She is also part of the trade organization the Interactive Advertising Bureau's advanced TV committee that develops standards for streaming TV measurement.
Brown is currently working on ways to plug Tubi's first-party data into the tools that ad agencies use to buy streaming TV.
She is a longtime TV adtech staffer who previously worked at companies like FreeWheel, VideoAmp, and LiveRamp.
Chataignier is a longtime employee who is helping to shift Criteo's business from retargeting to commerce media.
In the past year, Chataignier has overseen the wide launch of two big products from Criteo: a demand-side platform for brands to buy ads across multiple retailers, and tools that help retailers sell more in-store ads. Criteo cited Chataignier's work on these products as helping to grow the number of retailers that it works with to 220 in 2023, up from 175 in 2022.
Chataignier also works on Criteo's cookieless ad products, including testing Google's Privacy Sandbox program. As part of this work, Chataignier works with web standards organization the World Wide Web Consortium and trade groups like the Interactive Advertising Bureau on developing cookieless standards.
He is also working on developing and testing generative AI tools for Criteo.
Chhatwal helps develop privacy-focused ad products for Walmart Connect, Walmart's advertising business. Her work involves using Walmart's first-party data about shoppers and machine learning to improve sponsored search ads that brands buy to prominently appear on Walmart's website and app.
Chhatwal is also involved with a working group spearheaded by the industry group IAB Tech Lab that creates standards for privacy-geared advertising for marketers.
She joined Walmart in 2023 and previously worked at Quantcast. At Quantcast, she similarly worked on technology that used machine learning to allow advertisers to target people without using third-party cookies. She also promoted Quantcast's technology by running webinars and speaking on podcasts to educate marketers.
Chhatwal has also held product manager roles at Cognizant and Apple.
Blue is responsible for forging important connections with advertisers at PubMatic, a supply-side platform that primarily works with publishers. However, as brands increasingly move their programmatic businesses in-house, her consultative approach has been impactful in helping PubMatic become a core technology partner for brand advertisers.
In 2023, Blue's clients increased spending by 37%, which included a 225% lift in new business. Her focus on growing PubMatic's CTV footprint, particularly through its new Activate product, also resulted in an 82% increase in spend, while her in-app business grew by 45% year-over-year, according to the company.
Already in 2024, she's outperformed her targets, PubMatic said. One large CPG business that Blue works with has exceeded its goal by 184%, having increased its spend by 40% last year.
Blue's leadership has helped PubMatic differentiate itself from other SSPs. For example, she's been a strong advocate for multicultural marketing and has helped drive advertiser spend among AAPI-owned, Hispanic-owned, and Black-owned publishers. She's identified new publishers to work with and developed creative strategies for brands to reach these audiences.
Clark helps publishers make money from advertising.
She joined Colossus SSP in 2022, and in her first six months, she onboarded nine publishers to the company's platform that equips publishers with ad-selling tools. Onboarding these publishers is a labor-heavy process that requires Clark to work closely with publishers' own teams. In 2023, Clark onboarded 23 publishers and launched a big partnership with Amazon Publisher Services' Transparent Ad Marketplace.
She's also identified new adtech partners for Colossus SSP to work with, including a new partnership with CTV adtech company Publica that will roll out during the second quarter of this year.
And she worked with a colleague to create a template for request for information (or RFI) documents that advertisers ask publishers to provide before placing an ad buy.
She's currently working on onboarding streaming TV and mobile app publishers to Colossus SSP.
Comack worked closely with a cross-functional team of engineers and developers to build foundational technology for Kroger Precision Marketing, its retail media arm, to bring greater interoperability between channels like commerce media, search, social, and streaming TV.
Launched in 2023, the self-service Kroger Ad Platform uses retail data to make it easier for advertisers to buy, measure, and optimize their campaigns. Soon, it'll power Kroger Precision Marketing's entire retail media portfolio and allow advertisers using third-party management tools like Pacvue and Skai to manage inventory through those platforms, too.
In 2024, Comack and his team are hoping to bring a swath of new features to the Kroger Ad Platform. Those will include new tools to simplify campaign creation, built-in recommendations for when to increase campaign budgets, bid optimization features like purchase-based audience segments, and a new share of voice suite within its reporting function.
Comorau is at the forefront of Magnite's efforts to ensure publishers and advertisers are well-equipped for the deprecation of third-party cookies. Specifically, she is responsible for Magnite's audience, identity, and measurement products and leads a team of four product managers.
Comorau spearheaded the 2023 launch of Magnite's suite of audience solutions, known as Magnite Access, by working with cross-functional teams to align the branding and product development process. This year, she is focused on the continuing rollout of Magnite Access to ensure clients are set up for success in a post-cookie world.
Comorau and her team were also instrumental in the launch of Magnite Streaming, which combined the company's two connected TV platforms into a single user interface. They ensured data was appropriately unified during the integration process. They are now working on similar efforts to bring Magnite Storefront, which the company's clients use to manage their data, to the Streaming platform.
Comorau has also emerged as a thought leader in the adtech space, speaking at several events and participating in workshops. For example, she's been driving conversations across the industry about alternative IDs and the relatively new — and somewhat controversial — topic of ID bridging, where some supply-side platforms and publishers are applying IDs to bid requests from browsers that don't have cookies enabled. These discussions directly contributed to the creation of the industry trade body the IAB's ID bridging working group.
Cramer built and oversees LiveRamp's strategy of helping customers embed adtech in their preferred cloud environments. Her work helped LiveRamp earn plaudits as "partner of the year" from AWS, Google Cloud, and Snowflake.
LiveRamp has steadily been building native apps within Snowflake in recent years and adding new capabilities around activation, segmentation, and identity to help customers generate cost and time savings. Snowflake said adoption of the LiveRamp native app by its customers increased by 80% in 2023 compared to the prior year.
Elsewhere, Amazon's AWS selected LiveRamp as a launch partner for its clean room product thanks to Cramer's work to deploy a solution for marketing analytics and cookieless media optimization. And Cramer worked on the first-ever partner implementation for Google Cloud's BigQuery Entity Resolution framework. The solution helps brands build identity infrastructure that complies with global privacy regulations.
She also helps build solutions for LiveRamp's Fortune 100 advertiser clients. LiveRamp's AWS solutions, architected by Cramer, helped the job site Indeed increase its match rates by 173% by improving its ability to reach addressable audiences without cookies. She's also helped design commercial pricing models that allow clients to pay variable rates instead of set subscriptions.
Crowley helps brands figure out advertising on Amazon. She manages a team of five analysts and senior analysts who work with brands like Lego and Fly By Jing that run ads on Amazon to drive sales.
For Lego, she was tasked with finding new customers, which is tough because Lego is already well-known. She tweaked the brand's strategy to buy search ads for unbranded keywords — like "toys" — to grow revenue by 5% year-over-year during the fourth quarter. Crowley is currently working on growing Lego's share of voice — a metric that tracks how much of a market is owned by a brand.
And for Fly By Jing, Crowley helped grow the brand's total sales by more than 118% year-over-year in July during Amazon's Prime Day.
Eng spearheads the video advertising company's relationships with marketers. She's focused on helping brands in specific categories like automotive, travel, financial services, and consumer packaged goods solve specific challenges. For example, she helped a hotel run ads that targeted a competitor. And for a deodorant brand, she helped promote a product aimed at millennials.
She is also responsible for forming partnerships with adtech companies that work with brands.
She joined Qortex in 2023 and previously worked in ad roles at Enthusiast Gaming, Ads By Nimbus, and Kantar.
Fox is responsible for helping Ogury's UK sales team reach its goals, and has been promoted twice since joining the company in 2021.
In 2023, Fox was responsible for more than 3 million pounds, around $3.8 million, across key agencies and brands, including BMW, Coca-Cola, Unilever, and L'Oréal. She grew business by 65% year on year, including an individual contribution of more than 2 million pounds, or around $2.5 million.
Fox has also proven herself to be an ambassador and leader through her work with Ogury's diversity, equity, and inclusion committee. She has brought in thought-provoking speakers to educate employees about cultural nuances, such as Holocaust survivor Hannah Lewis MBE for Holocaust Memorial Day and entrepreneur Rumbi Makanga for Black History Month.
Fox is also leading an initiative to introduce a new holiday swap policy to allow flexible working hours and allow employees to swap out Christian bank holidays in the UK for their own religious holidays.
Prior to joining Ogury, Fox worked at the media agencies Wavemaker and Maxus Global.
Halverson spearheads product innovation for Albertsons Media Collective, the grocer's advertising arm. In one example, he formed a partnership with adtech firm Kargo to test replacing print circular ads with social-media ads to expand the reach and measurement of weekly promotions.
This year, he is expanding the digital circular ads to new platforms like connected TV and display. He's also working to make the ads more personalized based on where shoppers are and what products they typically buy.
Separately, Halverson is building out social influencer programs, in-store ads, and out-of-home ads for brands.
Halverson previously worked at Kargo, as well as Quotient, before joining Albertsons in 2022.
Heath is responsible for finding ways for Lotame to target ads using privacy-focused products that don't use cookies.
He helped integrate millions of hashed email addresses into the company's graph that publishers use to pool together audiences across devices to sell ads. Heath also leads the adtech firm's work to onboard publishers to its ID product, growing it 45% year-over-year and adding 3,000 domains in 2023. Brands, including Banana Boat and PepsiFoods, have used Lotame's ID product to target ads.
Heath has also inked new deals with adtech companies Criteo and Magnite to integrate its ID into programmatic campaigns.
Heath joined Lotame last year and previously worked at Mediaocean and WPP-owned EssenceMediacom.
Harpley helps brands target mobile ads without using cookies.
He spearheads mobile ad firm Remerge's relationships with Google and adtech companies. He's responsible for building and testing products for Remerge that work with Google's cookieless advertising initiative Privacy Sandbox for Android devices. The Android Privacy Sandbox allows advertisers to test targeting and measurement solutions. In one example, Harpley worked with mobile ad firm AppsFlyer to create a solution for Google's Protected Audience API to test how advertisers can retarget mobile ads without using mobile IDs. Harpley has also worked with adtech firms Verve Group, Singular, and Adjsut on similar testing.
In addition to testing, Harpley is responsible for promoting his work to marketers through media interviews and thought leadership.
Harpley will begin running the tests on real traffic — or ad spend — by the end of this year.
Apple's privacy feature has made it tough to advertise on mobile apps, and Johansson is aiming to make it easier.
Within the past year, she helped develop a suite of tools for Apple's SKAdNetwork privacy initiative that helps mobile app developers and marketers measure the performance of campaigns. As part of this, marketers and developers can access metrics like ad spend through dashboards that were built into the firm's analytics platform.
Johansson has also focused on educational initiatives like webinars to educate marketers about the company's work developing privacy-forward products for Apple apps, including a question-and-answer format.
Johansson joined Adjust in 2018 and previously worked at mobile measurement firm Singular.
John manages a team of experts across the Yahoo DSP unit. He's currently working on three major initiatives: Building Yahoo's identity solutions and integrations with Google's Privacy Sandbox ahead of the demise of third-party cookies, growing Yahoo's commerce media business, and overseeing enhancements to Yahoo's AI engine Yahoo Blueprint.
On the latter, John was instrumental in the launch of Yahoo Blueprint. Brand partners and agencies, including Keurig, Dr Pepper, and Novus Media, have used the tool and AI copilot to enhance their ad campaigns, using data from Yahoo's 355 million-plus logged-in users.
John also led efforts on Yahoo's 30-year partnership with the content recommendation platform Taboola, which makes Taboola the exclusive native advertising partner for all of Yahoo's properties. He was heavily involved in the final product design, tech integration, and launch.
As the industry hurtles toward the death of third-party cookies, this year, John is pushing Yahoo's bullish approach on Google's Privacy Sandbox through industry thought leadership and within the company's own product road map. Yahoo's advertisers can run tests for use cases like targeting, frequency capping, and conversion attribution in a simulated environment that removes cookies directly within the Yahoo DSP.
Libova leads DoubleVerify's publisher business in Europe, the Middle East, and Africa.
She pitches the adtech firm's brand safety tools to publishers, retailers, and mobile apps that allow advertisers to buy these companies' premium inventory. Her efforts led her to hit her sales quota by 140% during the fourth quarter, the company said.
Libova also holds educational sessions to educate advertisers on the nuances of brand safety and how brands measure their brand safety initiatives.
In addition to her role, Libova is part of DoubleVerify's Diversity, Equity, Inclusion, and Belonging (or DEIB) program that encourages marketers to advertise with DEIB publishers.
Libova previously worked at companies like Apester, Taboola, and Accenture before joining DoubleVerify in 2023.
Longworth helps brands move into streaming. He works with advertisers on creative, targeting, and measurement at the TV adtech firm.
This year, Longworth developed and designed a Super Bowl ad for Paramount+ that ran on the streaming service during the Super Bowl broadcast. The ad encouraged people to click and add Paramount+ shows to their watchlist. He also helped roll out a tool for publishers, including Disney, last year that allows advertisers to tweak campaigns that are currently running. And with measurement, Longworth works with local TV broadcasters such as NBCUniversal to provide tools that show advertisers how many people an ad reached and what people did after seeing an ad.
Longworth is also part of a working group for the Coalition for Innovative Media Measurement, an industry organization that develops standards for video advertising.
Mahoney has worn many hats in his five years at Aditude, and played a key role in many areas of the company's growth in 2023, overseeing ad operations and partner relationships for more than 1,500 websites. He works with more than 50 advertiser clients and has become crucial to many of their day-to-day operations.
Mahoney was a critical part of the interview process when Aditude was fundraising for its $15 million Series A round, helping the company win over investors. He helped to put that funding to work, growing the team from five employees to 30 in 2023.
Also in 2023, Mahoney committed more code releases than any other staffer at the company, despite only using Github for the first time that year. He now leads training for all new ad operations hires, with a focus on both analytics and engineering.
Elsewhere, Mahoney took the initiative to grow Aditude's passive supply-side platform business and grew it single-handedly by $8 million in a year. The SSP business has already grown by a further 230% in 2024, with Mahoney at the helm.
Markowitz joined Vistar in 2014 and has helped to grow a team of 10 into a global organization of more than 220. Her role recently expanded to own Vistar's entire US marketplace, which includes both its publisher and demand-side platform partnerships.
In 2023, she was responsible for around $200 million in billings from clients like the NBA, Jack in the Box, and City National Bank. Notably, she was also behind the company inking preferred partnership deals for programmatic out-of-home ads with the ad agency holding company giants IPG and Dentsu. Markowitz and her team also grew their partnership with The Trade Desk by 136% and, separately, closed the largest single campaign in Vistar's history with a notable financial client.
Markowitz is also a mentor of new entrants into the out-of-home advertising space, both inside and outside the company. Inside Vistar, she runs an annual offsite to help infuse a sense of community with its North America team.
This year, Markowitz is focused on growing Vistar's US marketplace by 25%, expanding the company's slate of demand-side platform partnerships, and introducing new solutions and products for political and pharmaceutical advertisers.
McGrath is a sales and operations leader. She's been promoted four times since joining Semcasting in 2019, gaining experience across a wide range of industries such as healthcare, pharmaceuticals, and business-to-business.
Now, McGrath manages relationships with more than 50 political clients. She's assumed management of both the account management and campaign teams, driving the adoption of more efficient processes.
McGrath is also a key client support contact for its AudienceDesigner data onboarding and management platform.
As the US heads toward the November presidential election, McGrath has been influential in driving the usage of Semcasting's real-time voter measurement capabilities, which were recently recognized at the 2024 Reed Awards.
Pettrey's strength is in transforming complex mathematical and data science concepts into clear, actionable insights.
Her team built the Chalice inference engine, which can analyze reams of data on ad performance and customer behavior to generate optimized demand-side platform performance in around 10 minutes.
Pettrey's leadership and direction have been pivotal in helping brands adopt the complex advertising methodologies that fuel Chalice's business, and get results. A large retailer boosted its in-store visits by 38%, and a luxury automaker increased its brand's market share by 10% by using her algorithms, for example, the company said.
In 2024, Pettrey is leading on several important initiatives for Chalice. She's building large language models for predictive audience scoring and introducing a Chalice AI Algo native application to Snowflake. She's also working on a program to bring regional allocation to offline sales within multiple demand-side platforms and working on an advanced machine-learning initiative to drive incremental reach for advertisers on connected TV.
Richman is focused on The Trade Desk's data partner ecosystem and advancing its identity strategy. His responsibilities include spearheading big initiatives like The Trade Desk's Unified ID 2.0, as well as managing its cross-device graphs and other ID integrations.
Under Richman's leadership, The Trade Desk has inked deals with some of the world's biggest media companies to adopt UID2 for CTV, including Disney, Warner Bros. Discovery, and Paramount. These sorts of partnerships have helped customers like HP, for example, use UID2 to improve targeting across Disney and Hulu inventory and reduce wasted ad spend.
Aside from UID2, Richman has been instrumental in the development of OpenPass, The Trade Desk's single sign-on solution that aims to make it easier for publishers to encourage users to log in to access their content. These logins give publishers the ability to maintain addressability, improve content recommendations, and hopefully maintain their advertising yields once cookies disappear.
Richman has grown his reputation as an expert in the identity and data space, through various speaking engagements with the likes of the Association of National Advertisers and the "Real Talk" podcast.
Sanchez-Monsivais is on a mission to match brands with gamers.
He introduced Twitch's first "Reaching Gamers" strategy, working with cross-functional teams to develop educational content to introduce non-gaming brands to the space and help them authentically reach gamers using programmatic media.
Sanchez-Monsivais has presented that content to more than 110 agencies and brands so far. He was also selected to be a speaker at Amazon Ads' unBoxed 2023 event to educate the industry on upcoming trends for Twitch, streaming TV, and online video.
Last year, he drove a 135% increase in ad revenue on Twitch across the brands he works with. That included introducing more than 30 brands to Twitch for the first time. In addition, he drove a 120% revenue increase in programmatic online video adoption across 37 new brands. For example, he helped craft machine company Cricut use Amazon's online video product to reach new audiences. The push resulted in a 12% annual lift in the company's branded search rate.
Beyond his day-to-day role, Sanchez-Monsivais founded the internal diversity, equity, and inclusion advocacy group for the Ads organization. As well as bringing in guest speakers, he leads a brand management team that has developed the group's mission statement and streamlined data tracking so that the group's work can be shared effectively with Amazon's leadership team.
Smagghe has risen from the role of business analyst to her current role during the past five years.
She develops ad products that run on LG smart TVs that viewers engage with. For example, she helped create a carousel ad format that flips through ads on the home screen of LG TVs, driving more than 40% click-through rates while also expanding the amount of ad inventory LG could sell by 10X, according to LG. She also tweaked the ad load time of these placements, increasing engagement on the home screen by more than 10%.
Smagghe has also recently worked on measurement programs with streamers that allow advertisers to use an ID to measure ad performance. Smagghe is currently working on a playable video ad format that appears on the home screen of LG smart TVs.
Sperco joined Simpli.fi as an intern in 2013 and has worked his way up to overseeing the firm's political ad business.
Sperco oversees a 13-person team focused on political, e-commerce, and direct-response advertisers.
For political advertisers in particular, he is responsible for working with data firms that political advertisers use to find and target audiences across different channels. Under his leadership, Simpli.fi's political business has grown 250%, according to Simpli.fi. Sperco created new benchmarks for political ad spend, specifically around helping political candidates find and target audiences across different channels.
Sperco is currently working on products that allow ad buyers to buy and measure Meta and Google campaigns, as well as an AI tool that spits out ad creative for marketers.
Super is tasked with moving Nextdoor's ad business away from third-party cookies. This includes products that use Nextdoor's first-party data about users and contextual products that target ads based on the content that someone is reading.
He oversees Nextdoor's conversion pixel and modeling programs that help advertisers track if someone took an action after seeing an ad.
He also helped develop a generative AI tool in 2023 that suggests how to rephrase potentially unkind comments from users, which has been adopted by 26% of Nextdoor's users. Nextdoor credited Super's work on the tool as a way to increase brand safety on its platform.
For 2024, Super is working on expanding Nextdoor's ads API, which is aimed at attracting a wider group of advertisers beyond local businesses that run ads to target specific locations of people.
Super held tech and advertising roles at BrightRoll and Yahoo before joining Nextdoor in 2019.
In 2023, Taplin-McCallum was the first hire for the advertiser-facing — or demand-side — business of Anonymised, a European Commission-backed technology built by privacy lawyers that aims to boost digital advertising performance without compromising user privacy.
One of his early achievements was implementing a business model for the company that facilitated a new way of working between publishers and ad buyers using Anonymised's technology. It resulted in a new client relationship that delivered a 78% uplift in ad performance compared to their previous legacy tech. At the same time, publishers were also able to enrich their data to onboard non-endemic brands with these new relationships and, in turn, monetize four times more of their inventory.
In 2024, Taplin-McCallum will continue to roll out agency-wide futureproofing frameworks to help them prepare for the full depreciation of third-party cookies and global privacy regulators tightening the screws on certain adtech practices. The company intends to anonymously share the results of these frameworks with the UK's Competition and Markets Authority and its Information Commissioner's Office.
Taplin-McCallum is also dedicated to evangelizing adtech to a younger generation. In 2023, he partnered with Spotify and the ad agency Universal McCann London for its Futureproof Academy, spending time with students to educate them on the sector and work with them on a live brief to help shape employability skills, and to encourage them to consider a future career in the ad industry. Taplin-McCallum also advises on his alma mater, the University of Derby's Digital Marketing Masters program, and founded its marketing alumni network.
Titus is responsible for driving innovation across many of Sharethrough's key products, including initiatives around using AI to improve ad performance, while ensuring brand safety for advertisers. Titus and her engineering and product teams are working on using generative AI for asset creation, using optical content recognition to automate the ad enhancement process, and using AI ad optimization models.
Soon after joining the company at the end of 2022, Titus began helping Sharethrough build products for programmatic connected TV. She has helped coordinate and release features that the company says are used across tens of millions of ad impressions daily. This product, too, harnesses AI and real-time signals to craft ads for a viewer.
Last year, Titus was voted by her colleagues to win Sharethrough's Ownership Value Ambassador award. One submission praised her role as a strong team player: "Caitlin is always seeking to collaborate with the customer-facing teams. She was kind enough to make introductions to contacts for some top CTV publishers, helping out the Supply teams. To me, this is the exact definition of cross-team collaboration."
Villalobos is helping Seedtag expand its products.
He helped launch a recent product for streaming TV by interviewing clients and partners like Samba, Vizio, and LG about what they needed. The product allows advertisers to target streaming ads using contextual information like what shows someone watches.
Villalobos also led the development of an AI tool that allows advertisers to plug first-party data into campaigns. Villalobos' work on the tool landed Jaguar Land Rover as a new client, and the product generated $3.5 million in revenue.
He also played a role in developing a DE&I tool that uses census and data from the General Social Survey to allow advertisers to better target ads based on ethnicity and demographics.
Villalobos joined Seedtag in 2022 and previously worked at companies like #paid, Teads, and FuelX.
Outside work, Villalobos is on the board of Play Rugby USA, an organization that mentors high-school athletes.
Villarraga works on products for GrowthLoop's large enterprise customers like Google and Indeed, including building the technology stack that combines the data cloud and artificial intelligence to offer generative AI features to its clients.
For example, Villarraga helped engineer the tech that powers Marve, its AI-powered audience-building tool that uses natural language models to help accelerate processes like audience ideation and segmentation. It also helps unlock new data sources that users across an organization didn't have access to previously.
Thanks to the technology that powers Marve, which Villarraga spearheaded, GrowthLoop launched a generative AI marketing solution in collaboration with Google Cloud at the Google Cloud Next event last year. And GrowthLoop was one of eight AI companies selected to showcase at the Google Cloud Next event next year.
Villarraga's work to build such generative AI tools, as well as efforts to educate current and prospective clients on the tech, have helped increase GrowthLoop's new client pipeline by 50%, the company said.
This year and beyond, Villarraga is looking at ways to create natural language tools that would make recommendations for the entire marketing cycle across different channels. He's also using generative AI to build customer user profile attributions to enable more efficient targeting and using large language models to better measure campaign performance.
Zovighian is a longtime employee who works to keep the adtech firm ahead of the curve.
This year, he played a key role in rolling out a product that other adtech companies use to integrate with Index Exchange's existing partners, including Integral Ad Science and Audigent. According to Index Exchange, the product had a $100 million run rate in the first 90 days of launching. Zovighian is now focused on adding more than 100 potential partners to the product.
Zovighian has also helped overhaul Index Exchange's technology to use predictive intelligence to help publishers more effectively sell ad space. He also led Index Exchange's acquisition of ad exchange Rivr to build out machine learning products.
Zovighian is on the board of video advertising company EuclidIQ and social entrepreneurship firm Zovighian Partnership.