HelloFresh is a prominent player in meal kit delivery services, with a stated mission to make home cooking healthy, convenient and enjoyable. Here’s a look at what Hello Fresh delivers, including key features, typical costs, meal choices, user experience and how to get started.

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Pros

• 10 Free Meals + Free Dessert for Life + First Box Ships Free – Code: FORBESC10
• Change, swap, or upgrade 12+ sides and proteins each week
• Choose menu from 30+ weekly recipes
• Convenient meal planning with pre-portioned ingredients
• Variety of dietary options, including vegetarian and low-calorie meals
• Step-by-step recipes with clear instructions
• Can help you save by reducing takeout nights and food waste

Cons

• Can be more expensive than grocery shopping
• Some recipes aren't beginner-friendly
• Added ingredients may be needed, like butter or oil

HelloFresh At a Glance

• Diverse meal choices: HelloFresh offers a wide range of meal options that cater to various tastes and preferences. From classic and family-friendly meals to vegetarian, calorie-smart and even pescatarian choices, customers can easily select menus that align with their dietary needs.

• Flexible subscriptions: Subscribers can customize their meal plans based on the number of people and the frequency of delivery. HelloFresh allows users to skip weeks, pause, or cancel their subscriptions anytime, offering convenience and control.

• Quality ingredients: HelloFresh prides itself on delivering fresh, high-quality ingredients sourced from trusted suppliers. This commitment to quality ensures that customers receive premium produce, proteins and other components in their meal kits.

• Easy-to-follow recipes: Each meal kit comes with step-by-step recipe cards with clear instructions, making the cooking process accessible for all skill levels.

• Environmentally conscious: HelloFresh states it’s incorporating eco-friendly packaging to minimize the shipping material waste associated with meal kit delivery and working to reduce its overall carbon footprint.

How Does HelloFresh Meal Delivery Work?

HelloFresh subscribers select their meals and delivery schedule and the company ships pre-portioned ingredients and detailed recipes to subscribers’ homes.

Users start by signing up for a HelloFresh subscription and selecting their preferred meal plan based on the number of people, meal preferences and delivery schedule. HelloFresh delivers the selected meal kits to the customer’s doorstep on a chosen date – typically weekly.

Ingredients are carefully packed to maintain freshness during transit. User note – packaging seems excessive sometimes, but the company says they’re working to minimize packaging without negatively affecting food quality.

Each meal kit is designed for convenience and ease when it comes time to cook. Shipments include pre-portioned ingredients and a recipe card with step-by-step instructions for each meal ordered. Users simply follow the recipe to cook meals at home, all without the hassle of meal planning and grocery shopping.

HelloFresh Delivery Costs

Typical HelloFresh meal costs range from $7.49 to $8.99 per serving as of the publication date of this review.

HelloFresh offers several subscription plans with varying costs based on the number of people and meals per week. Prices may also depend on the specific meal plan selected. 

HelloFresh Meal Options

HelloFresh caters to a range of meal preferences and provides weekly meal options that fulfill a variety of specific needs, including:

• Family-Friendly: Kid-friendly meals that are suitable for the whole family.
• Fit and Wholesome: Meals designed to compliment and boost a healthy lifestyle.
• Calorie-Smart: Meals designed to be lower in calories
• Vegetarian: Plant-based meals that are rich in flavor and nutrition.
• Pescatarian: Balanced meals centered on fish and seafood protein sources

How to Get Started with HelloFresh

HelloFresh has a simple wizard that helps you quickly select meals for your first delivery.

• Choose a plan: Select a meal plan based on your preferences, including the number of people you’re serving and the number of meals to deliver weekly.

• Customize your menu: Customize your weekly menu by choosing from the available recipes. HelloFresh offers a variety of options, allowing you to tailor the menu to your liking.

• Provide delivery details: Enter your shipping address and any delivery instructions to ensure your box arrives as expected.

Once your subscription is set up, you’ll receive your HelloFresh meal kits on your scheduled delivery dates. You’ll also receive notifications for HelloFresh orders about to ship and you can easily change your weekly meal selections online or via the HelloFresh app.

HelloFresh User Experience

The user experience with HelloFresh varies, but many customers who review the service state that they appreciate the convenience, freshness of ingredients and the opportunity to explore new recipes.

However, some users have reported missing ingredients or perceived difficulties with the cooking instructions. The overall satisfaction seems to depend on individual cooking skills, preferences and expectations.

HelloFresh typically receives positive reviews for its customer service and most users report the company addresses concerns promptly. The ability to pause or cancel a subscription seems a plus for users per reviews, plus the company actively encourages feedback to improve the service.