AI Unicorn Cohere Debuts New Business-Friendly Model

Cohere says its new technology is cheaper than OpenAI’s offerings. 

Aidan Gomez, chief executive officer of Cohere Inc.

Photographer: Chris Ratcliffe/Bloomberg

Artificial intelligence startup Cohere Inc. is releasing a new AI model Thursday that it says performs competitively against rivals like OpenAI on certain “business-critical” tasks at a fraction of the cost — heightening the race among AI companies to win corporate customers.

Cohere says its new model, called Command R+, will be the startup’s most powerful technology yet, following the release of another, smaller but less capable version last month. Cohere is focused on business customers, which can use its AI technology for tasks like data analysis or writing marketing copy.