Tesco Loses UK Appeal Over Loyalty Program Logo Fight With Lidl
A Clubcard Prices logo in the window of a Tesco Plc Express store in Brentwood, UK.
Photographer: Chris Ratcliffe/BloombergTesco Plc lost its London appeal over a ruling that its logo for its Clubcard Prices loyalty program is deceptively similar to competitor Lidl’s trademark.
Appeal judges dismissed Tesco’s trademark infringement case on Tuesday stating that the lower court was right to find that Lidl suffered damage from Tesco’s “misrepresentation” of its yellow label to indicate discounts at the store.