J&J Snack Foods Corp. has acquired Hoboken, New Jersey-based Thinsters, a better-for-you cookie brand that was owned by Hain Celestial Group, a global health and wellness company. Thinsters are thin, crunchy, bite-size cookies with simple ingredients. They are oven-baked with real butter and real sugar.
The all-cash transaction closed on April 8, 2024.
“We are thrilled to add Thinsters to our growing portfolio of fun brands,” said Dan Fachner, president and CEO at J&J Snack Foods. “This acquisition is a natural fit for us, complementing our already vast offering of cookies and baked goods. Thinsters’ dedication to using high-quality, wholesome ingredients resonates perfectly with our growing customer base. We look forward to leveraging our strengths to expand distribution and introduce Thinsters cookies to a wider audience.”
In September 2023 Hain introduced Hain Reimagined, the company’s multi-year transformation plan to pivot the business to growth. The strategy is grounded in executing four core pillars: Focus, Grow, Build and Fuel. The Thinsters divestiture contributes to the Focus Pillar as it further refines Hain’s uniquely positioned portfolio of better-for-you brands across five growth categories: snacks, baby and kids food, beverages, meal preparation and personal care. The company will continue to identify opportunities to progress its Focus Pillar efforts through operating model optimization and aligning its footprint in five core geographies, the United States, Canada, United Kingdom, Ireland and Western Europe.
“Divesting Thinsters further streamlines our supply chain network and strengthens our ability to focus our efforts on driving greater reach and scale of our core better-for-you brands across our categories of focus,” said Wendy Davidson, president and CEO of Hain Celestial. “We are pleased to reach this agreement with J&J Snack Foods and are confident that the business will thrive under their leadership.”
Founded in 1971, Mount Laurel, New Jersey-based J&J Snack Foods has completed more than 30 transactions throughout its history. The company has a proven track record of successfully integrating and scaling niche brands, including Superpretzel, Icee, and most recently, Dippin’ Dots, which the company acquired in June 2022.
Hain Celestial’s products across snacks, baby and kids, beverages, meal preparation and personal care, are marketed and sold in more than 75 countries around the world. Its leading brands include Garden Veggie snacks, Terra chips, Garden of Eatin’ snacks, Earth’s Best and Ella’s Kitchen baby and kids foods, Celestial Seasonings teas, Joya and Natumi plant-based beverages, Greek Gods yogurt, Cully & Sully, Imagine and New Covent Garden soups, Yves and Linda McCartney’s meat-free and Alba Botanica natural sun care, among others.
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