Prime Day and Black Friday aren't the only times of year you can find Amazon's own-brand devices at low prices.
Amazon regularly drops prices on its own-brand kit throughout the year, like Echo smart speakers, Fire TV Sticks and Fire tablets.
If you're after a cheaper alternative to an iPad, the Amazon Fire Max 11 has been reduced to only £164.99, saving you 34% on its original price.
What is the Fire Max 11?
The Fire Max 11 is a tablet with a big, bright 11-inch screen and 2000 x 1200p resolution.
It has a grey exterior, 8MP cameras to the front and rear for video calling, a 2.2Ghz octa-core processor, WiFi 6 connectivity and 4GB RAM.
The Fire Max 11 is Dolby Atmos ready, and it's also the first of Amazon's Fire tablets to include fingerprint recognition tech.
Upon release, Amazon said the Fire Max 11 was close to 50% faster than its next fastest tablet, and customers can expect up to 14 hours of battery life.
There are 64GB and 128GB storage options – pricing varies depending on the storage capacity and whether you would like the 'with ads' or 'without ads' option – and, of course, it's Alexa-ready, including 'Show Mode' to mimic the Echo Show's functionality.
The Fire Max 11 is priced from £164.99 in the UK for the 64GB edition with ads and from £174.99 for the 128GB edition without ads.
It can also be purchased as part of a 'Productivity Bundle' with pricing starting from £289.97 for the 64GB tablet with ads, a keyboard case with a full-size magnetic keyboard (£89.99) and a stylus pen (£34.99).
A slimline cover/stand for the new Fire Max 11 tablet can also be purchased separately, priced at £49.99 and available in black, blue or amethyst (purple).
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