Disney Star’s Venke Sharma moves on after 11 years

Delhi: Venke Sharma, Executive Director - Consumer Strategy and Innovation, Disney Star, has moved on. 

He began his journey with the company 11 years ago with a mandate to build and nurture the Digital Marketing and CRM capability across Star India Network.

Over the years, Sharma’s role evolved, encompassing a wide range of responsibilities in Consumer Strategy and Innovation. Among the numerous digital marketing campaigns executed early on, 'Satyamev Jayate' for Star Plus, IPL, PKL launch campaigns, and the iconic Mauka Mauka for Star Sports stand out. 

“Scaling the CRM practice to handle a phenomenal volume of consumer responses across all channel brands and Disney+ Hotstar is a satisfying accomplishment, as is the successful adoption of our transformative Ad Sales CRM tool 'Hive,” he wrote in a LinkedIn Post.  

He added, “The defining moments of my tenure were the establishment of 'The Distillery,' a data-driven analytics nerve centre, and its subsequent transformation into a global insights hub collaborating with various Disney teams worldwide. Its evolution into a Consumer Strategy and Innovation practice has empowered multiple facets of the Disney Star business in India, making this a rewarding journey.” 

Sharma began his career at Mudra Communications as general manager and went on to work across ARC Worldwide, Leo Burnett Worldwide, and Star TV Network.