Game Code’s Innovative Slots Arrive in Michigan Through BetMGM Casino
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BetMGM's leadership role in the Wolverine State was recently challenged by FanDuel. The popular operator is now responding by bolstering its iGaming portfolio via a partnership with software vendor GameCode. The new collaboration with GameCode, a renowned iGaming developer in the North American market, is initiated with the launch of games Boom Boom Boom, Super3, HammerCash, and Gold Gold Gold, which are already live in the lobby of this Michigan online casino.
BetMGM decided to launch the new games in the Great Lakes State and its Garden State casino app before proceeding with a wider release in markets where it is active.
According to the press release announcing the new deal with Game Code, the response from players after the launch of the new games is positive, as reported by Oliver Bartlett, Vice President of Gaming Content at BetMGM. Bartlett also confirmed that the operator is committed to continuing the mission of providing in-house games and exclusive content via partners such as GameCode, making BetMGM a popular destination for players and choice for developers.
GameCode Aims to Make an Impact With Every Slot
BetMGM's plans include introducing the entire GameCode game catalog across all jurisdictions. The portfolio of GameCode slots is created with unique mechanics developed based on a comprehensive analysis of players' affinities. This was done to develop games that immerse players in a unique gaming experience. The experience, harnessed through projects with brick-and-mortar casinos in the United States, enabled GameCode to understand players' preferences and the market.
The first batch of games to land in the BetMGM lobby include CashPile, Gold Gold Gold Miners Way, Gold Gold Gold Lions Way, Triplestones, and HammerCash. The developer's best-performing slot, Boom Boom Boom, which uses a grid of 5x3 with Wild Multipliers, fronts the lineup. Most games will likely qualify for Michigan online casino promotions BetMGM offers to new and existing members.
GameCode's CEO Matt Hanski shared his opinions about the new partnership via the press release, emphasizing that GameCode is focused on developing quality games and not disposable content. According to Hanski, this developer strives to make an impact with every game, innovating at a faster pace and offering something new with each new game launch. Its games rank high in all U.S. markets where this developer is active.
BetMGM Makes a Strategic Push?
BetMGM Casino's market dominance in the Great Lakes State was challenged at the end of 2023 by FanDuel. In February of this year, BetMGM reported a revenue of $50.3 million, while FanDuel's revenue for the same month was $48.4 million, falling short of overtaking the leader, as reported by the MGCB.
BetMGM has recently pushed to enhance its market position by releasing new proprietary games from its in-house developer Win Studios, such as last week's release of the Excalibur slot, inspired by Excalibur Hotel and Casino.
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