Kamila Zhaxylykova, Founder and Designer of Marbl.
With the power of social media, it’s no surprise that fashion runways and legacy couturiers are no longer the sole forecasters of what’s cool, trendy, and chic. Influencers on platforms such as Instagram and TikTok have helped sway public opinion of what we should/can wear (whether we realize it or not). This Mother’s Day, give your loved ones the gift of style by seeking out inspiration from these chic brands that have been approved by social media (mama) influencers.
F.ILKK
Influencer Joy Corrigan is a fan of this dynamic and chic brand.
Fulya İlkmen Atay, is the Turkish founder and the designer of F.ILKK. She acquired her knowledge base from Istituto Marangoni (Milan’s Fashion Institute), and further honed in on being an expert in textiles, vetting fabrics for their performance and quality. It was these insights that allowed her to have the confidence to found her eponymous line in 2018 focusing on contemporary attire. “Our dedication is to achieving the perfect fusion of everyday wearability with couture-inspired details,” Atay explains. This includes use of rich colors, textiles, and thoughtful craftsmanship of every single piece. Fashion mama influencers such as Sarah Corbett-Winder is a huge fan with selections that include their Mint Green Oversized Jacket with Matching Cut-out Pants. Shop the entire collection HERE.
Marbl
Janni Delér, influencer and mother of two wearing Marbl.
Inspired by her sister, an environmentalist, Founder of Marbl Kamila Zhaxylykova developed a heightened awareness of the pressing environmental issues we face today and channeled it into her clothing brand whose foundation is built upon sustainability. “Currently, 70% of Marbl's fabrics are sourced from natural, organic, regenerated, or recycled fibers, with an ambitious goal to achieve 90% sustainability by 2024,” explains Zhaxylykova. Based out of Dubai, the brand also sources eco-friendly materials such as silk, linen, and cotton. Additionally, they only exercise the production of made-to-order garments to reduce waste and/or using leftover fabric to make accessories with. Fashion mama influencers such as Janni Delér and Whitney Port-Rosenman adore and support the brand with selects that include their 90s inspired Mermaid Gown; and Ruffled Bell Sleeve Top with Drawstring Chiffon pants. Shop the entire collection HERE.
Outcast
Celebrity, mother, and influencer Audrina Patridge wearing Australian brand Outcast.
Founded in 2015 and based out of Australia, Outcast gained instant adoration from celebrities and influencers such as Charli D’amelio, Alix Earle, and Avani Gregg thanks to the brand’s no-holds sexy silhouettes and boundary-pushing designs. “Outcast resonates with people because we're more than just a brand; we're a movement.We empower women to fearlessly express themselves and have, in turn, created a community where authenticity and rebellion are celebrated," says Outcast Founder & Creative Director Paris Marchant. From their grassroots as a small Australian-based passion project selling bikinis to friends from a one-bedroom apartment, the brand has since blossomed into an internationally recognized authority on all things beautiful, led by a team of all-female designers. Mama influencers such as Audrina Patridge have been seen supporting and wearing the brand. Top selections include their seductive Blaze Jumpsuit with lace details, corset style waist with strapping overlay and a silver 'O' ring feature; and body-hugging Dionne Maxi Dress with lace bust cup. Shop the entire collection HERE.
LilySilk
Mama and model Gigi Hadid in LilySilk
LilySilk is all about inspiring people to live a more sustainable lifestyle and their garments, bedding, and accessories help achieve that. “We make products from the finest natural fibers and are committed to zero waste. Silk in the collection is sourced from Mulberry trees which require less water than cotton to grow,” explains the brand. Additionally, LilySilk procures the finest Grade 6A silk from China - the producer of the world's finest silk and Grade A Cashmere from Inner Mongolia. “Items are produced from natural fibers instead of synthetic (which are made from fossil fuel making production much more energy-intensive),” adds the company. LilySilk has also partnered with TerraCycle on a recycling program, “through this partnership, we offer a free and convenient way to recycle non-donatable silk and cashmere products including bedding, women’s/men’s apparel, and sleepwear.” As a result of all these efforts, it’s no wonder the brand has garnered a massive following, of which includes influencer/celebrity-mothers such as Haley Duff, Christine Chiu, Olivia Munn, Gigi Hadid and many others. Top selects include this 22 Momme Silk Robe; and Amalfi Stripe Silk Shirt. Shop the entire collection HERE.
Rumored
Mama and influencer Summer Rachel Warren is a fan of the brand and is seen wearing this ultra ... [+]
This East-Coast based, vintage-inspired brand just celebrated its 5th anniversary thanks to its appeal in offering an effortlessly cool-girl aesthetic. “Our collection resonates with our community of influencers and their followers, offering styles crafted for every phase of life—from everyday essentials and summer getaways to special occasions such as engagements, motherhood, and more. It’s a privilege to witness our pieces being chosen for significant milestones, including proposals, graduations, and baby showers, as well as in the daily joys of motherhood and being a woman,” says Dacey Trotta, founder of Rumored. The brand is designed in collaboration with their team in New York and their LA-based design director, constantly creating coveted wardrobe must-haves that you will cherish and wear for years to come. Mama influencers of the brand include Summer Rachel Warren, Lovisa Wallin, and Negin Mirsalehi. Top looks include their lace crossroads maxi dress; Twiggy tweed mini dress; and cozy hand-knit Nonna sweater. Shop the entire collection HERE.
Veronica Beard
Mama and celebrity Drew Barrymore sporting the brand's 'green with envy' suit on her talk show.
Veronica Beard was founded by sisters-in-law Veronica Miele Beard and Veronica Swanson Beard. “In what began as a rack of dickey jackets in 2010 has now expanded into a lifestyle collection of cool classics that speak to today’s multifaceted, multitasking woman,” the duo explain. In honoring their commitment to empowering their community, in 2015, they launched the philanthropic program #VBGIVESBACK: “it’s all about partnering with causes that support women, children and families. Ultimately our motto is: Look good, feel good, do good.” they explain. Today, people continue to be captivated by their clothing line and celebrities/influencers from the likes of Julia Beroizheimer and Paola Alberdi are no exception, with the co-founders offering their insights as to why this is: “We love designing the pieces that you live your life in. Whether you’re getting up and getting out the door, en route to a meeting, or dressing for a special event, we believe our greatest advantage is that we are women designing for women everywhere," they explain. Fashionable fits include their best selling Miller Dickey Jacket with decorative crest buttons; and summer-ready Mick Silk Maxi Dress. Shop the entire collection HERE.
My Mum Made It
My Mum Made It is a brand known for its distinctive and heartwarming approach to fashion.
Celebrity/Influencer mamas like Kylie Jenner and Kali Uchis love this brand for its whispers of nostalgia and familial warmth. Utilizing soft pastels and natural colorways, the brand’s collection always personifies tranquility and comfort. “I built My Mum Made It out of a genuine passion and motive to create styles that were cool and wanted to wear myself and hadn’t seen before. I think having success in being authentic and innovative within our style, influencers and fashion enthusiasts have seen that and wanted to adapt it to their own style. People are always keen to be a part of an exciting new idea that sparks inspiration,” explains founder Nyree Leckenby. Their designs blend contemporary trends with classic silhouettes, “we offer a versatile and stylish wardrobe for individuals who appreciate the sentimental touch of familial love in their fashion choices,” the company explains. Additionally, the brand is proudly sustainable: “we only use organic and recycled fair trade materials that can compliment your wardrobe without the burden of harming our bodies or our planet.” Trending selects include their frilly linen blend tank dress; and dark denim corset top with matching midi skirt. Shop the entire collection HERE.
Zadig & Voltaire
"We appeal to fashion enthusiasts who crave both individuality and a connection to the pulse of ... [+]
The brand is always able to marry their signature rock 'n' roll aesthetic with a fresh and modern allure, reflecting the spirit of the times. “Zadig & Voltaire is the brand you reach for when you want an outfit with just the right amount of edge and confidence. When you are wearing a piece from the brand, you feel the most special and command attention from everyone in the room. Zadig & Voltaire attracts shoppers that have a strong sense of self and are fearless with their fashion choices,” offers Kristen Sosa, CEO. It’s no wonder that the brand continues to appeal to everyone (including influencers) such as with model, mama, and influencer Nara Aziza for its ability to evolve and stay current - yet offer an overarching sentiment of feeling classic and sophisticated. Recommended looks include their Rayonna Satin dress; and their Vaena oversized wool blazer. Shop the entire collection HERE.
