Bloomberg's Deena Shanker joins Caroline Hyde and Ed Ludlow to discuss how Beyond Meat and Impossible Foods wanted to upend the world's $1 trillion meat industry with plant-based meat, and why it is now turning out to be a flop.
DES MOINES — It started as legislation designed to ensure Iowa consumers are aware when a product at the grocery store is a meat substitute and not the real thing, and wound up also barring low-income Iowans from using food assistance benefits to purchase egg alternatives.
State lawmakers approved the proposal Wednesday, sending it to Gov. Kim Reynolds’ desk to consider signing into law.
The proposed legislation would require meat substitute products — like vegetable and plant-based burgers — to feature prominent labeling that makes clear the product is not meat. It also would prohibit lab-grown products from being used in school lunches.
When the bill was taken up earlier this week in the Iowa House, Republicans there amended it to also say that Iowans enrolled in food assistance programs like SNAP for low-income individuals and WIC for low-income mothers cannot use those benefits to purchase egg substitute products. But because those programs are jointly funded and operated with the federal government, such a prohibition would require Iowa to apply for a waiver to enforce such a policy.
During debate Wednesday in the Iowa Senate, the prohibition on using food assistance benefits to purchase egg substitutes was lamented even by the Senate Republican who managed the bill.
“When it was originally discussed earlier this session in this chamber, the intent of this bill was clear,” Sen. Dawn Driscoll, a Republican from Williamsburg, said during debate. “We focused on the meat and we voted for the transparent labeling for the consumers and to keep experimental lab-grown protein out of schools in the nutrition programs.
“We gave a great bill to the House and now they have famously applied their special seasoning to this bill,” Driscoll said.
Multiple Senate Democrats said they supported the bill as originally written, and argued the amended version could create problems for low-income Iowans with egg allergies.
“I was very pleased to vote for the original version of this bill. Truth in labeling is certainly something that I strongly believe in for consumer protection,” Sen. Herman Quirmbach, a Democrat from Ames, said during debate. “But I’m also concerned with consumer nutrition. And there are some people who can’t eat eggs because of allergies, but who still need the nutritive content that might be supplied by alternative products.
“So families on limited budgets, families in particular who are participants in either the WIC program or the SNAP program, the food subsidization programs, are going to be hit particularly hard,” Quirmbach said. “They have an extremely limited budget. This amendment seeks to disqualify those people from being able to purchase the egg substitutes that might be able to provide required nutrition to their families. That is unconscionable.”
The bill would allow the state Department of Inspections, Appeals and Licensing to create rules and impose civil penalties on food manufacturing plants that mislabel non-meat foods. Statehouse Republicans said the bill would promote transparency in food production and help promote Iowa’s meat and agriculture industry.
The bill, Senate File 2391, passed the Senate on a 33-12 vote with one Democrat joining all Republicans in favor. It passed the House on a similarly partisan 60-34 vote on April 3.
The bill now goes to Reynolds for her consideration.
The only 9 vegan restaurants in the US featured in the Michelin Guide
Bloom Plant Based Kitchen
Millennium
Shizen
The only 9 vegan restaurants in the US featured in the Michelin Guide